Spreadheads plus "Today's lesson in PR pitching"

Thursday, November 20th, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

This is something that goes on your ketchup bottle and spreads the ketchup. Fine. Looks like a nose. Kind of gross. Crazy. So this is the email that comes with it:

Hello there!

We have a very nice tip for your blog,
a new product called Spread Heads.

For more details I`m submitting a PR Release,
as well as the product package / picture.

If further information is needed, don’t hesitate in contacting me.

This sounds more like a William Carlos Williams poem than a pitch. Clearly the PR person in question was using a 40 character green screen or she wouldn’t have stuffed in so many carriage returns. There is also no further information. What is it? Who sells it? All we get is a trio of two line couplets. And they say cocaine use leveling off in PR.

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