Yahoo Brings Glue To U.S.: A Plethora of Aggregated Topical Third Party Content

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Yahoo Glue, a new search results page design that the company has been testing in India, is rolling out to the US market this evening. You can view it at glue.yahoo.com, although Yahoo says it is rolling out in stages, so sit tight if you don’t see it.

It’s also a little different than the Indian version, and includes a number of resources beyond what India’s version of Glue offers. On a typical query, content from Wikipedia, Yahoo Shopping, Yahoo Answers, blog search results (from Google) and YouTube videos are shown.

For the US, Yahoo is starting with a limited set of topics and using a two column instead of a three column design. They’ve also left out the search results altogether. In this example for Barack Obama, prominent links to Memorandum (a political blog aggregator) are also shown.

Yahoo says they won’t use Glue to replace search in the US. Instead it seems to be a useful content page that brings in data from lots of different sources on topics.

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