Yahoo Pop Launches To Show Hot Searches

Wednesday, November 12th, 2008

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Yahoo’s top searches list and Google Trends are great if all you want is raw data on popular searches (possibly to figure out what content to create on your site).

But Yahoo wants to do more with the data. Nicolas Scafuro, who leads the Yahoo Search Team for Latin America, says that his users want to know what’s popular, and they want to see it with pictures.

They’ve launched Yahoo Pop, a new Spanish-language site that ranks the ten most popular searches by day, month and category and shows pictures associated with each search. The site is available for U.S. Hispanics, Mexico and Argentina.

Pop is a destination site, designed to turn aggregate search data into news. And the appeal of visual results is well established (AOL has experimented with a somewhat related product called Mgnet).

Users can tailor the site’s layout, categories and overall look to create their own “module” of popular searches. Archived data for past days and months is also available..

Will this launch in the English U.S. market? Yahoo’s not saying for now, but they have a recent history of trying out new stuff in other countries before they bring it here. Glue, we’ve heard, may make a U.S. debut sometime soon.

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads

Upcoming Events

E3 2012

Los Angeles, CA

Disrupt SF 2012

San Francisco, CA