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    SEP-50BT: Sony adds a black model to its Rolly line-up, announces firmware for the first model (video)

    Serkan Toto
    Friday, November 7th, 2008
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    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Sony announced they will not only sell a white and pink version of their new Rolly music robot (SEP-50BT), but also add a black model in the Japanese Sony Style store [JP]. The new Rolly will be sold in Japan for around $400 starting November 21.

    Sony also said (Japanese) owners of the first version will be able to get the new model’s Bluetooth functionality through a firmware update that will become available next month.

    Watch the new Rollys in action below.

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