While Bond used to love him some Rolex, it’s all Omega for James these days. This is the latest Quantum of Solace commercial pieced together for Omega to showcase the Seamaster 007 wears in the film.

I honestly love Seamasters and their brothers, the Speedmasters, so it’s nice to see Bond wearing one. Interesting side note: Just by getting the product placement in the movies, Omega sales went up stratospherically. It didn’t even matter that people didn’t know which watch he was wearing yet the brand recognition was huge.