Editor’s Update: Glam actually acquired Codex Media back in July. What it is doing now is integrating Codex into Glam Deutschland.
A tipster who has a connection to Codex Media first told TechCrunch about the
possible acquisition this morning after receiving a letter from Codex saying “Codex Goes Glam.” On the company’s website, the same statement is used at the top of the page [Google Translation Warning].
Codex Media offers a similar service to that of Glam Media. The site offers a slew of premium female content to German women across a wide array of markets, including fashion and celebrity gossip. More importantly, many of its properties are highly sought after in the space: it owns Cosmopolitan Germany and Elle Germany, to name a few.
Neither company has made an announcement at this time about the acquisition, but considering Codex Media is now saying it has “gone Glam,” there’s little doubt that there are some major changes afoot.
And considering the rumors persist that Glam will lay off a part of its workforce or try to appeal to men to increase readership, it only makes sense for the company to try to put the $85 million it raised earlier this year to good use.