http://www.ustream.tv/flash/video/702411

Games for the Oprah crowd is how Akoha co-founder Austin Hill describes his online gaming system. The system uses “mission cards” that friends pass to each other along with a mission i.e. give someone a book or buy someone a meal. You then register that card and perform the mission. Using clever social networking tools you can see how your missions affect others, compete against friends, and generally do nice things for people.

You can add missions to your own account and pass on the cards to your friends. You can either print out cards or request a deck of mission cards from the site that can automatically update your account to reflect the contents of that deck.

The team expects to launch the game in 2009 and their general goal is, in short, a better, happier world. The founders will also be supporting non-profit organizations with the revenue for their “play it forward” web game.

Akoha presented during Session 10 of the TechCrunch50 conference. Watch its presentation above.