TC50: Sekai Camera for Social Tagging on the iPhone
Serkan Toto
Sep 9, 2008

Sekai Camera (World Camera in Japanese) is an iPhone-exclusive social tagging service developed by Tokyo-based mobile application provider Tonchidot. The company’s TechCrunch50 presentation (and following Q&A) was pretty hard to understand because of the language barrier but Sekai Camera turned out to be a crowd-pleaser nonetheless.

The key idea is to use the iPhone as a mobile information terminal, linking the real world with tags generated by Sekai Camera users, Tonchidot itself, and information scraped from other web services. Users walk around town looking at the iPhone’s display to get information on their surroundings. If you walk through a mall, for example, Sekai Camera tags will show you where you can find something to eat, additional information about a certain product tagged before, or how many are calories in a chocolate bar.

The video shows additional examples of what Sekai Camera is able to do. Asked what kind of technology is actually used by Tonchidot, Marketing Director Peter Anshin said the company doesn’t want to talk about details at this point. But it is obviously using either GPS or cell-tower triangulation, and the iPhone’s accelerometer seems to be measuring the angle of what’s in view. Anshin does say that no image-recognition technology is being used.

Sekai Camera was surely a fan favorite and CEO Takahito Iguchi delivered a funny presentation, repeatedly imploring the audience to “Look up, don’t look down!” But he left many questions open: The panelists criticized they didn’t hear anything about the underlying technology and how Tonchidot, from a strategic point of view, intends to tag the whole world for all iPhone owners, which is the company’s ultimate goal.

Watch Tonchidot’s presentation here.

See more about Sekai Camera at VentureBeat.

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  • http://neilduckett.com/sekai-camera-application-for-tiphone/ Sekai Camera Application For iPhone | Neil Duckett

    [...] Seen earlier today on Techcrunch [...]

  • Hank

    For me, it’s “The Best of Techcrunch 50 2008″ so far.

  • http://jp.techcrunch.com/archives/20080909tc50-sekai-camera-for-social-tagging-on-the-iphone/ TechCrunch日本版 TC50日本企業第2弾―Sekai CameraはiPhoneでソーシャルタグを提供…

    TC50日本企業第2弾―Sekai CameraはiPhoneでソーシャルタグを提供…

    Sekai Camera (日本語で「世界カメラ」という意味)はiPhone専用のタグ・サービスだ。開発したのはTokyoの携帯アプリ・デベロッパーのTonchidot。プレゼンテーション(とその後のQ&A….

  • PC
  • http://lagusempoi.blogspot.com Harlem

    http://lagusempoi.blogspot.com

    best MP3 for Japanese
    Ayumi Hamasaki

  • http://www.ianhoar.com Ian

    So we don’t even have to look around anymore, we can just look at our iPhones and find out what’s right in front of us. I wonder if it will warn us when we are about to fall down the escalator.

    Ok, it is pretty cool technology, just not sure how practical it is.

  • Raj

    That is really amazing. All sort of possibilities.

  • http://crowdstatus.com Darren

    I found the demo annoying and they just side stepped difficult qestions hiding behind translation issues. I felt the guy could of sat there and just answered feck to every question and everyone would of laughed an hooted just as much.

    also this product was way to futuristic, the problem is there will be no data points so people will just stop using it after an hour and they realise that there is no information for their surrounding area.

  • http://telesocial.com TeleSocial

    This is truly visionary stuff; you pea-brained naysayers who are left guessing, so what?

    If it is patentable (of course it is, did you see that??) then it would be devastating for them to reveal what’s under the hood.

    Bottom line is they BLEW YOU AWAY, they blew ME AWAY, and hell, you are an American who knows nothing about Mobile!

    They are JAPANESE BEE-ATCH!

    Take that from their mobile ninja eat-your-lunch blade!

    Hi-Ya!

  • http://pstehlik.blogspot.com Philip

    finally i don’t have to see the real world directly anymore and can use my phone as a filter

  • CN

    Darren, it is not that they were side stepping questions, but a language barrier. Yes, maybe they should have had a translator assisting. As for the technology being too futuristic, yes in the US you would have a hard time getting people to use it, but in Japan I feel this could take off instantly. The culture and the way phones are uses are completely different. The average cell phone user in Japan probably sends more text message, takes more pictures/video, and sends more email on their phone than hardcore US iPhone and Blackberry users.

    For a second take step back and think how this tagging a different way. It could be us for associating other information. Menu’s and specials for restaurants, information on houses that are for sale, and so on. It doesn’t have to be end users tagging, it could be companies providing a service or product. On part of the demonstration showed that there were categories and filters, so you could find what you want and what you find useful.

  • Asus78

    Where is the presentation video for this?

  • http://asiajin.com/blog/2008/09/10/from-techcrunch50-in-san-francisco-sekai-camera-provides-social-tagging-for-the-iphone-delivers-strange-presentation/ From TechCrunch50 in San Francisco: Sekai Camera provides social tagging for the iPhone, delivers strange presentation | Asiajin

    [...] the last day of the conference) but in my view, this is because of the wrong reasons. As stated in my original report for TechCrunch, regarding the presentation for Sekai Camera, a social tagging service developed exclusively for [...]

  • Toby Graham

    only major downside I see it that it’s going to seriously EAT the battery and we all know how great the battery is in the iPhone :)

  • Raul Riera

    Did anyone here saw Wall-E? This product will get us closer to that hover chair with the screen in front of us.!! w00t! ahah

  • http://www.pocketshark.com/blog/page/tempo Yenwen Feng

    Someone has already IMPLEMENTED this on android, video: http://www.enkin.net/

  • http://phreadz.com Kosso

    I can’t find the UStream video of this presentation. Anyone? Anyone? Bueller?

    Sounds great.

  • http://oranchak.com/?p=485 oranchak.com » Blog Archive » links for 2008-09-10

    [...] TC50: Sekai Camera for Social Tagging on the iPhone Cool app that augments whatever the iPhone camera is looking at with tags describing your surroundings. (tags: iphone apps) [...]

  • http://jp.techcrunch.com/archives/20080909techcrunch50-tonchidot/ TechCrunch Japanese アーカイブ » TechCrunch50日本勢の活躍(2)Tonchidot

    [...] 今回デモした「Sekai Camera」(米版、その翻訳)は、CTOの赤松正行さんら計5人のチームで開発した。「最初はハードも作ろうと思ったんですけど、ちょうどiPhoneができたので、これ使おうということになったんですよ」と井口さん。 [...]

  • http://me2day.net/ironyjk/2008/09/10#22:28:56 ironyjk’s me2DAY

    iron의 느낌…

    TC50: Sekai Camera for Social Tagging on the iPhone…

  • Yan

    quick question, if i made a comment on certain tag, or write anything about the tag, would other people who owns i-phone see my comment?

  • http://mobilizeyourlife.ning.com/ Chris

    So many issues with something like this:
    How to moderate content?
    xxx?
    Spamming?
    honesty?
    idiot usage problems (what it has 1 billion calories!)?
    is it accurate?
    battery life decreased dramatically?
    why can’t you read a bar to see how many calories it has?

    i guess this is a stunt – and you need to read barcodes or special data points which need to be implemented around the local area. it’s not magic thats for sure.
    pretty sure this won’t catch on for another 5 years especially in other countries.

    Japanese spend years looking at their phones anyway … this gives them an excuse to be totally dependent on their phones for everything.
    sign up to my community and discuss more :D mobilizeyourlife ning com

    raising complex moral health and social issues.

    I want to see dating recognition … oh look there is that hot chic from that dating website i was on a minute ago … lets go chat to her.

  • Herb

    SERKAN/MIKE, WHERE IS THE VIDEO OF THE PRESENTATION?

  • http://php-princess.net Daynah

    This is my favorite startup so far!

  • http://www.penguinsix.com PenguinSix

    Amazing stuff. Just wait until it starts to mesh with other people. Say each phone reports their GPS location so you could walk down the street and see other people running the same thing. Get info about them, maybe even say ‘hi’ to the person by their first name. Basically wearing your Internet profile on your virtual sleeve as you walk down a real street, visible to only those who are running the same thing as you.

    There’s a lot of potential here, from GPS based advertising to military usages (shoot this guy/tank, don’t shoot this guy/tank). It’s early stage but I think this will roar into public acceptance when it launches a beta.

  • http://www.begemann.org Jens Begemann

    The Q&A with these guys was the most hilarious and funny thing I have seen on any conference in a long time.

    Here is the video recording of the Q&A:

    My report on this performance from tonchidot on my blog:
    http://www.begemann.org/tonchidot-sekai-camera/

  • http://www.techcrunch.com/2008/09/10/tc50-gazopa-lets-users-search-for-images-without-typing-keywords/ TC50: Gazopa Searches for Images Based On Other Images

    [...] Image search engine Gazopa is the third TechCrunch50 company from Japan (following Opentrace and Sekai Camera). [...]

  • http://www.themediapowergroup.com Fugu

    Check this out. MediaPower and Getfugu already have this running…

    http://ca.youtube.com/watch?v=WR2cvkNcZ9s

  • http://www.tirol-ferienwohnung.com Robert

    The idea is to use location-based data to tag real-world objects
    http://oetztal.startkabel.nl/

  • http://www.longzero.com/ Long Nguyen

    I just wonder how long the battery would last.

  • http://tinycrunch.com/2008/09/10/iphone-visual-tagging-application-sekai-camera-bewilders-tc50-crowd/ iPhone Visual Tagging Application, Sekai Camera, Bewilders TC50 Crowd | tinyCrunch

    [...] tiny from: TechCrunch50 Conference Share and [...]

  • http://crowdstatus.com Darren

    lol I guess this is directed at me the non american who currently is contracting at a mobile company :p

    no it didn’t blow me away, it was cool but I think its pointless tech at the moment. I stand by my comment it was a dreadful demo. They should used a better speaker. Still the questions they failed to answer were pretty fundamental.

  • http://jcsalvo.wordpress.com/2008/09/11/tc50-personal-favs/ TC50 personal favs « calmwater

    [...] tonchidot (once i have an iphone!)- “world camera” is a real world interface that connects the iphone to a virtual world allowing you to create and participate in both [...]

  • http://massify.com Jon Gilkison

    You can only do this with a jailbroken iPhone. The official SDK doesn’t allow that kind of camera access, which makes one wonder how useful this really will be and how long it will take to get to market.

    Technically, the concept is simple, you load in tags based on GPS position and the rest is based on the angle and position of the iphone.

    As cool as it is, good luck bringing it to market.

  • http://jeanrem.info/?p=642 jeanRem » La Réalité augmentée se précise

    [...] innovant de réalité augmentée dont la démo proposée à l’occasion de la conférence TechCrunch 50 a fait carton plein. (avec le logiciel SekaiCamera sur iPhone et le provider japonais [...]

  • http://butteryblend.com/technology/sekai-camera-iphone-app/ Sekai Camera iPhone app | butteryblend.com

    [...] Tokyo-based mobile application provider Tonchidot created a new application called ‘Sekai Camera’ which utilizes the iPhone’s camera and GPS functions. They have developed a revolutionary way of integrating the internet into our lives. The key idea is to use the iPhone as a mobile information terminal by linking locations, visual input, and data together. To give you an example of how it works, consider this scenario: you are sightseeing around London and you are looking around with your iPhone camera. You see a statue, but are unsure of its history. When pointing the camera at it, tags pop up on the iPhone display, giving you options. In this case, you want the wikipedia article on it, so you tap on an icon and its history is displayed. Sekai takes in the GPS mapping(geotag) and the visual input, and rapidly searches through its database of information. Perhaps you want to see the menu at a local cafe. You point the camera at the shop and at the push of a button, you can see a menu. Or maybe you want reviews of a movie. You point the camera at a movie poster and can listen to user reviews that other Sekai users have uploaded in that same exact geographical spot. The possibilities are endless, and will give a whole new meaning to tourism, everyday living, and instant information on the go. And as a user, you can add your own reviews, information, or pictures so other users will benefit. Sekai has the potential to create a massive social community, enriching the world with relevant geographical information at their fingertips. No word on technology, pricing, or availability, but expect to see the Sekai Camera app very soon. Check out the in-depth video below. [Via TechCrunch] [...]

  • http://www.seekger.com/panasonic/panasonic-cga-s007a1b-rechargeable-lithium-ion-battery-for-panasonic-dmc-tz1-series-digital-cameras.html Seekger.com – Panasonic CGA-S007A/1B Rechargeable Lithium Ion Battery for Panasonic DMC-TZ1-Series Digital Cameras

    [...] TC50: Sekai Camera for Social Tagging on the iPhoneSekai Camera (World Camera in Japanese) is an iPhone-exclusive social tagging service developed by Tokyo-based mobile application provider Tonchidot. The presentation (and following Q&A) was pretty hard to understand because of the … [...]

  • http://www.webprendedor.com/2008/09/12/mi-top-10-del-techcrunch50/ Mi top 10 del TechCrunch50 | Webprendedor

    [...] se repite en mi cabeza “Is this for real?”. Fue una de las presentaciones más divertidas y que nos dejó con muchas preguntas que no pudieron ser resueltas por una barrera de idiomas. La [...]

  • http://www.grabbinglightning.com/observations-on-techcrunch50/ Observations on TechCrunch50 | Grabbing Lightning

    [...] was representation from a lot more countries other than the US; I met entrepreneurs from Israel, Japan, India, United Kingdom, Mexico, France, Turkey,and Germany. Ain’t it sweet that most of them [...]

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    [...] TC50: Sekai Camera for Social Tagging on the iPhoneSekai Camera (World Camera in Japanese) is an iPhone-exclusive social tagging service developed by Tokyo-based mobile application provider Tonchidot. The presentation (and following Q&A) was pretty hard to understand because of the … [...]

  • http://www.techcrunch.com/2008/09/13/tc50-japanese-companies-take-the-role-of-representing-asia/ TC50: Japanese Companies Take The Role Of Representing Asia

    [...] and availability of Sekai Camera are unknown at this point. See my previous post for more [...]

  • http://blog.politiken.dk/lab/2008/09/16/augmented-reality-med-iphone/ LabConfidential » Blog Arkiv » Augmented reality med iPhone

    [...] Camera via TechCrunch (tak til Bjarke for tippet) [...]

  • Piotr

    Hello,

    what title sound use this video

  • Piotr

    what title sound use this video?

  • http://www.techcrunch.com/2008/09/17/tonchidot-madness-the-video/ Tonchidot Madness: The Video

    [...] demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called Sekai Camera. The Japanese CEO Takahito Iguchi overcame a very noticeable language barrier and deflected serious [...]

  • http://mytriniphone.com/blog/2008/09/sekai-camera-social-networking-on-steriods-much-needed-system-overload/ Sekai Camera – Social Networking on Steriods – Much Needed System Overload! | MyTriniPhone.com

    [...] startup Tonchidot demoed a mobile social tagging product it is developing called Sekai Camera at the TechCrunch50. “The Japanese CEO Takahito Iguchi overcame a very noticeable language [...]

  • http://www.the-imagazine.com/today/?p=461 The iMagazine – Tonchidot Madness: The Video

    [...] By far, the biggest crowd pleaser at last week’s TechCrunch50 was a demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called Sekai Camera. [...]

  • http://www.valancius.com/2008/09/is-mobile-search-market-open/ Is mobile search market open ? | Valancius Blog

    [...] Don’t You believe ?  Please look at the new Sekai product. [...]

  • http://gregdevore.com/2008/09/26/tonchidot-sekai-camera/ Greg DeVore » Blog Archive » TonchiDot Sekai Camera

    [...] out this video of the Sekai Camera shown at TechCrunch 50. The possibilities for this type of thing are [...]

  • http://justanother24hours.com/social-media/real-world-becomes-an-interface-to-the-web-with-tonchidot/ Real World Becomes an Interface to the Web with Tonchidot | Just Another 24 Hours

    [...] 50 2008. I took some time to have a look at some of the other new technologies in the running at Techcrunch and came across [...]

  • http://swampy.wordpress.com/2008/09/30/social-networking-and-lbs-mania/ Social Networking and LBS Mania « Scrap Paper

    [...] to be luckier in such aspirations. As cool technologies such as Nokia’s Point and Find , Sekai geo tagging camera app on iPhone, and of course the new Streetview technology in Android, used by [...]

  • http://digiton.wordpress.com/2008/10/07/din-omvarld-media-v38/ Din Omvärld – Media v.38 « Digiton
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    [...] un concept mob d’un opérateur mobile européen qui n’est pas sans rappeler la Sekai Camera au récent TechCrunch : augmenter la ville à travers l’écran de son [...]

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    [...] Tonchidot所demo的产品Sekai Camera。 从demo的video看是个超级牛的东西, 拿你的iphone透视前方, [...]

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  • http://popupcity.net/blog/277 The Pop-up City » Tag the World, Share Spaces!

    [...] TechCrunch Photo and video: [...]

  • whack

    Meaning, this app is not out in the market yet?

  • whack

    Meaning, this app is not out in the market yet?

  • http://onedollargeek.com/led/tagging-the-real-world-sekai-camera-for-the-iphone-is-alive-and-very-cool/ Tagging The Real World: Sekai Camera For The iPhone Is Alive And Very Cool

    [...] Five of them got jury selection prizes, there was one big winner and a very special crowd pleaser: Japan-based Tonchidot’s Sekai Camera, an iPhone app that presents tagged information in the form of a graphical layer over images in the [...]

  • http://wir-sprechen-online.com/2009/02/17/tonchidot-tagging-the-world/ TonchiDot: Tagging the World « Wir sprechen Online.

    [...] pm on February 17, 2009 | # | Tags: .EN, iPhone, IT, Mobile, Net, Tagging, TonchiDot, Web The Sekai Camera of TonchiDot adds layers of tagged information over images in the iPhone camera; http://tr.im/gnze [...]

  • http://blogs.utexas.edu/diia/2009/02/17/sekaicamera-seeing-just-might-be-believing-just-dont-trip/ DIIA Blog » Blog Archive » SekaiCamera – Seeing just might be believing, just don’t trip

    [...] will be one amazing application. Do a Google search for SekaiCamera for links and go to this one at TechCrunch for some more eye candy. Don’t [...]

  • http://www.thefaredge.com/?p=411 [The Far Edge] » Tagging The Real World: Sekai Camera For The iPhone Is Alive And Very Cool

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  • http://www.fwnetz.de/2009/02/18/techwatch-tagging-mit-sekai-camera/ TechWatch: Tagging mit Sekai Camera : FWnetz – Feuerwehr im Netz

    [...] Grundlage zur Informationsbeschaffung und -bearbeitung an der Einsatzstelle super eignen könnte: Sekai Camera.. Video [...]

  • http://locallab.wordpress.com/2009/02/18/tagging-the-real-world-sekai-camera-for-the-iphone-is-alive-and-very-cool/ Tagging The Real World: Sekai Camera For The iPhone Is Alive And Very Cool « LocalLab : Foire aux Infos

    [...] Five of them got jury selection prizes, there was one big winner and a very special crowd pleaser: Japan-based Tonchidot’s Sekai Camera, an iPhone app that presents tagged information in the form of a graphical layer over images in the [...]

  • http://www.mobilecrunch.com/2009/03/20/sekai-camera-mobile-social-tagging-is-coming-to-android-phones-too/ Sekai Camera: Mobile social tagging is coming to Android phones, too

    [...] Android dream of Sekai Camera? The answer is yes. The augmented reality app, which was unveiled for the first time during TechCrunch 50 last September, isn’t iPhone-only anymore. Sekai Camera is supposed to make it possible for phone users to [...]

  • http://www.charged.co.za/latest-news/following-the-iphone-social-tagging-app-sekai-camera-will-be-released-for-android-too Following The iPhone, Social Tagging App Sekai Camera Will Be Released For Android, Too | CHARGED’s Digital Lifestyle at Work or Play

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  • http://artishev.com/internet/tonchidot-vypustil-sekai-camera-na-gphone.html Tonchidot выпустил Sekai Camera на Gphone | АРТищев Андрей Борисович, к.э.н.

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  • http://ubikr.com/archives/363 “增强现实”技术的市场机会 : 优比客

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  • http://ironpark.wordpress.com/2009/05/26/links-for-2009-05-26/ links for 2009-05-26 « IronEye

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  • http://www.techcrunch.com/2009/06/21/layars-augmented-reality-browser-literally-more-than-meets-the-eye/ Layar’s Augmented Reality Browser: Literally More Than Meets The Eye

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  • http://www.thefaredge.com/?p=5583 The Far Edge » Blog Archive » Layar’s Augmented Reality Browser: Literally More Than Meets The Eye

    [...] Update: also check out the Sekai Camera app from Japanese startup Tonchidot, which was first unveiled at the TechCrunch50 conference. [...]

  • http://www.mobilecrunch.com/2009/07/10/from-tokyo-demo-of-almost-finalized-augmented-reality-tagging-app-sekai-camera-videos/ From Tokyo: Demo of “almost finalized” augmented reality tagging app Sekai Camera (videos)

    [...] there: Japan-based Tonchidot. CEO Takahito Iguchi, who delivered an unbelievable performance during his pitch at TechCrunch 50 (where his company was launched), presented an almost final version of Sekai [...]

  • http://wilsonbroadcast.com/2009/07/from-tokyo-demo-of-%e2%80%9calmost-finalized%e2%80%9d-augmented-reality-tagging-app-sekai-camera-videos.html From Tokyo: Demo of “almost finalized” augmented reality tagging app Sekai Camera (videos) | Wilsonbroadcast

    [...] there: Japan-based Tonchidot. CEO Takahito Iguchi, who delivered an unbelievable performance during his pitch at TechCrunch 50 (where his company was launched), presented an almost final version of Sekai [...]

  • http://wilsonbroadcast.com/2009/07/from-tokyo-demo-of-%e2%80%9calmost-finalized%e2%80%9d-augmented-reality-tagging-app-sekai-camera-videos.html From Tokyo: Demo of “almost finalized” augmented reality tagging app Sekai Camera (videos) | Wilsonbroadcast

    [...] there: Japan-based Tonchidot. CEO Takahito Iguchi, who delivered an unbelievable performance during his pitch at TechCrunch 50 (where his company was launched), presented an almost final version of Sekai [...]

  • http://kentmihlbauer.wordpress.com/2009/07/11/from-tokyo-demo-of-a%c2%80%c2%9calmost-finalizeda%c2%80%c2%9d-augmented-reality-tagging-app-sekai-camera-videos/ From Tokyo: Demo of “almost finalized” augmented reality tagging app Sekai Camera (videos) « Kentmihlbauer’s Blog

    [...] there: Japan-based Tonchidot. CEO Takahito Iguchi, who delivered an unbelievable performance during his pitch at TechCrunch 50 (where his company was launched), presented an almost final version of Sekai [...]

  • http://asiajin.com/blog/2009/09/26/two-ar-iphone-apps-come-to-our-hands-this-week/ Asiajin » Two AR iPhone Apps Come To Our Hands This Week

    [...] tech start-up led by Takahito Iguchi(@iguchi), a self-styled Willy Wonka who made an unique presentation at last year’s edition of TechCrunch 50, Tonchidot finally released an augmented reality (AR) [...]

  • http://www.hiphapp.com/2009/10/top-6-augmented-reality-apps/ HipHapp – Top 6 Augmented Reality Apps – Apps for your iPhone and more…

    [...] Sekai Camera – The originator coming out of Japan, Sekai Camera’s goal is to tag the whole world with useful information that you can then read via your iPhone. Check out their presentation from the Tokyo Game Show. It’s in Japanese, but like any Tonchidot presentation, well worth a look. [...]

  • http://fensalir.org/blog/?p=100 the atmospheric conditions have been very unfavourable lately » Blog Archive » Social and Location Tagging
  • http://www.techcrunch.com/2009/12/08/tonchidot-sekai-camera-funding/ Look Up, Don’t Look Down! TC50 Star Tonchidot Raises $4 Million Series A

    [...] had to pick one, there’s a good chance you’d think of Tonchidot, the startup behind the Sekai Camera. Tonchidot captured the audience’s attention with a totally zany presentation and answered [...]

  • Willbo

    Yeah that’d be hilarious – whole armies running around holding their phones up in front of their faces…

    You don’t think that armies worldwide have been working on “heads up display” systems for years by now? A toy iPhone app is hardly going to revolutionize warfare.

    I’m not sure this will ever catch on in it’s current form. Reality augmentation is “cool”, but not very practical in this setup. Something less intrusive to the user would be much better – a pair of glasses perhaps.

  • http://www.techgearx.com/look-up-don%e2%80%99t-look-down-tc50-star-tonchidot-raises-4-million-series-a/ Look Up, Don’t Look Down! TC50 Star Tonchidot Raises $4 Million Series A |

    [...] had to pick one, there’s a good chance you’d think of Tonchidot, the startup behind the Sekai Camera. Tonchidot captured the audience’s attention with a totally zany presentation and answered [...]

  • http://www.neatylee.com/blog/?p=37 Dimensions of Compelling Mobile Experiences | Neverland

    [...] as input such as bar code reader. An example I came up with here is the inspiring and exciting sekai camera, an iPhone-exclusive social tagging service developed by Tokyo-based mobile application provider [...]

  • http://marlenacompton.com/?p=586 Look Up, Don’t Look Down: Testing in 2010 « Marlena’s Blog

    [...] item.  I’m just so damn excited about all of it. (and yes, I stole the title from TonchiDot)Btw, I’ve changed my template, my “about” page and my [...]

  • http://www.human20.com/human-20-is-the-next-big-thing/ Human 2.0 is the Next Big Thing | Human 2.0

    [...] locational awareness, camera, and rich media interface, can overlay what someone sees. Sekai Camera showed some of this potential at Techcrunch, though details were [...]

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