Still no word on Panasonic's Blu-ray players price

So today, during the Panasonic press conference, a big-wig put on his dog and pony show about the latest and greatest Panasonic Blu-ray tech. It really wasn’t anything new for us, ’cause we heard ’bout both the BD55 and BD35 last week, (Quick refresher: BD55 – BD Live, 7.1 analog out, DiVX & BD35 – BD Live) but no word on price yet. I don’t get why manufacturers launch a product and don’t tell us consumers how much cake it costs. Just come out with it already. Gosh.