Sony Japan rolls out 8 new Blu-ray recorders/players with new upscaling technology

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, September 3rd, 2008

Sony Japan held a press conference today in Tokyo to unveil a total of 6 new Blu-ray recorders [JP] and 2 Blu-ray players [JP], which will become available in Nippon in the next few weeks (no word about markets outside Japan yet).

7 of these 8 models are equipped with Sony’s new CREAS chip, which upscales 8/10-bit TVs to 14-bit through SBMV (Super Bit Mapping for Video).

First, the recorders, beginning with the T-series:

The BDZ-T75 comes with a 320 GB HDD, BD Live, 24p True Cinema, digital TV tuner, DLNA, memory card ports, HDMI, component and S-Video. The BDZ-T55 is the same but lacks DLNA.

Prices: $1,300 for the BDZ-T75and $1,000 for the BDZ-T55. Both recorders will be released October 10th.

The BDZ-L95 from the L-series is equipped with a 500GB hard drive, is compatible to AVCHD/JPEG, ready for x-Pict Story HD slideshows and x-ScrapBook pages and supports “One-touch” and Handycam dubbing. Otherwise, it’s equal to the T75. The BDZ-L55 has only a 320 GB model and can’t record two TV programs simultaneously but apart from that, it’s basically identical to the L95.

Prices: $1,550 for the BDZ-L95and $1,200 for the BDZ-L55. In Japan, both recoders will go on sale September 29th.

The X-series is Sony’s top-end Blu-ray line. The BDZ-X100 boasts a 1TB hard drive and all features the L-series and T-series models have (except for AVCHD/JPEG support and the One-touch dubbing button, which is strangely exclusive to the L series). There is also the BDZ-X95, an identical model, just with a 500 GB HDD.

Prices: $2,500 for the BDZ-X100 and $1,800 for the BDZ-X95.  Both recoders will be released September 29th.

Sony also unveiled two new Blu-ray players. The BDP-S5000ES comes with a hefty price tag of $2,700 but has to be Sony’s best Blu-ray player to date. It features the CREAS chip and a 14bit/297MHz video D/A converter as major selling points. The BDP-S350 lacks the CREAS chip and is rather inexpensive (at $410).

The players will hit the Japanese market December 12th.

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