Sony wants to be the number one TV company by the year 2010. To that end, they’ve announced three sexy new products today at IFA.
The Bravia EX-1 PictureFrame television is a wall-mountable LCD television that utilizes wireless HDMI to reduce cables going to your set. It’s designed to look good on your wall, as though a piece of art. The wireless HDMI has a range of about 30 meters, so you can tuck that little white box under the couch or in the closet.
The Bravia ZX-1 uses edge-mounted LEDs to get a display only 9.9 millimeters thick. It also uses wireless HDMI and has a 200Hz display for even crisper motion presentation.
The Bravia XEL-1 is Sony’s OLED offering, boasting a 3 mm thick display and a 1,000,000:1 contrast ratio. It also measures response time in micro seconds, rather than milliseconds.