Suddenly, AOL Loves Lifestreaming; Buys Socialthing!

Friday, August 1st, 2008

Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

AOL is getting into the lifestreaming business. Like Friendfeed or Facebook’s News feeds, it recently launched AIM BuddyUpdates, which lets AIM users keep up with what their instant-messaging buddies are doing on social services such as Twitter, Flickr, YouTube, and Digg. To beef up its lifestreaming capabilities, we have been able to confirm that it has also bought Socialthing!, a FriendFeed competitor that is still in private beta.

We don’t know the price, but it was likely a small purchase. Socialthing! came out of Colorado-based incubator TechStars. Once you sign up to track friends activities on Socialthing!, it keeps automatically adding new friends for the services you choose to monitor. (See our review).

Despite all the turmoil and uncertainty about its future, AOL is trying to keep up with the times. It is embracing feeds, lifestreaming and even playing nice with other IM services such as Meebo and eBuddy. Maybe it is finally realizing that there is a bigger world out there than AOL.

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