Okay, here’s what happened. Microsoft took a group of 120 individuals who “were either Mac, Linux, or users of versions of Windows that came before Windows Vista” and who rated their perception of Vista at less than a five on a scale of one to ten. These people were shown a demo of what they thought was a new Windows OS called “Mojave” and this demo was individually tailored to each person based on “the experiences they seemed most interested in following a series of interviews.”
While the average rating of Vista before the demo was 4.4, the post-demo rating was 8.5, even though Mojave was actually Windows Vista. So what can we learn from all this? Vista looks nice. Problem is, none of these people had to use Vista. They were just “given a demo by a trained retail salesperson.”
So you’ve got a bunch of people who have only heard bad things about Vista but have never used it (or even seen it, from what I gather), and then you show them some tricks from what they think is a new operating system and they like it. What a surprise.
Most people wouldn’t argue with the idea that Vista looks nice and perhaps even looks good on paper. What Microsoft should have done, though, is sent these 120 home with a copy of Vista and had them use it for three months. I don’t think the average score would be 8.5 after that, but if it was, it’d be a big win for Microsoft’s image. This Mojave Experiment, though, just seems kind of dumb.
I mean, how hard is it to trick 120 people who haven’t even seen Vista before? These people probably aren’t all that computer savvy to begin with. They’ve just heard from their friends and IT departments that Vista is a bad operating system. Microsoft had the right idea by attempting to teach them not to judge a book by its cover, but in this case, all they were shown was the cover of the book and a few good chapters.
Mojave Experiment Videos [MojaveExperiment.com]