Storm goes all ceramic on us

Wednesday, July 23rd, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


Storm makes some fairly cool watches at fairly low prices. Originally popular in the UK, you can find them over here now and again. It seems they’re taking a page from the Chanel playbook and launching a line of ceramic watches including a cool hidden-face model with a crystal cover that blends into the band.

Ceramic is fast replacing titanium in watch cases, especially fashion models. Because it is fairly impact resistant and looks great with leggings the ladies are snapping them up. These should sell for around $300 and have quartz movements.

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