Fast growing women-focused blog network Sugar Inc announced that they’ve terminated their year-old ad sales relationship with NBC. All ad sales will now be via an in-house sales team, says the company.
There was speculation that NBC’s recent investment in Blogher, arguably a competitor to Sugar, was to blame. But Sugar CEO Brian Sugar (guess where the company name came from) says this was purely an economic decision. NBC’s cut of ad sales simply got too expensive.
Comscore says the Sugar sites have 4.6 million unique visitors and 24 million page views per month. We’ve heard the company will do around $15 million in revenue this year, with 2/3 of that from advertising. Assuming NBC takes 50% of sales, that’s $5 million Sugar is paying them every year. Bringing sales in-house certainly makes sense.
Sugar is also clearly gearing up to compete with Glam Media, a company that represents other women-focused sites for ad sales. To get there, though, Sugar needs to build up their own sales force. It looks like they’re doing exactly that.
Disclosure: We partnered with Sugar for our LA party earlier this year.