Full-page ad showing Xbox 360 price cut revealed: Should happen at E3 week

That Xbox 360 price drop rumor is gaining traction. This is the full-page Kmart ad; isn’t it grand?

More importantly, the flyer where the ad is from is for the week of July 13, which coincides with E3 week. Don’t put it past Microsoft to use the pared down trade show to announce price cuts.