Multiply: The Social Network That Backs Up Your Media, Too

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Multiply, a media-heavy social network geared towards adults, has introduced a new backup system that will backup users’ videos and photos at full resolution. The premium service will cost users $20 per year for an unlimited amount of storage.

As part of the new release, all users (even unpaid ones) will be given access to Multiply’s new media upload application that’s based on Adobe’s AIR platform (you’ll be able to use it on Windows, Mac, and Linux). The application will monitor designated folders on a user’s computer, and will automatically upload new photos and video in the background as soon as they’re added.

These files will be housed in an online “Media Locker”, from which users will be able to share and manipulate their media without having to wait for it to upload. Paid users will get to keep this media online in its original format indefinitely, while free users will see their content expire after 30 days, unless they share it in an album on the social network.

Given the amount of media that gets uploaded to social networks like Multiply, it’s not surprising that they’re trying to capitalize on it. But because it only backs up photos and video, it seems like a strange choice for a backup solution – users might be better off going with all-purpose backup services like Mozy or Apple’s Time Machine. Then again, if users are going to be uploading their media anyway, it’s infinitely better than nothing.

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