ClickTale, a hosted website analytics service that has provided a range of solutions from user experience videos to interaction heatmaps, is releasing a new tool today for identifying pain spots in online forms.
The new Forms Analytics software, according to ClickTale, addresses three areas in particular:
– Which fields take the longest to complete
– Which fields are left blank and may be superfluous
– How often errors occur that force visitors to refill a field
A Time Report feature reports how long visitors on average take to fill out each field. A Blanks Report shows how often people leave fields blank. And a Refill Report reveals how often people go back and fill out fields they missed.
Read more on the ClickTale blog.