Strands Introduces Amazon-like Recommendation Engine

Tuesday, June 10th, 2008

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

The recommendation engine Strands has released a new “Plug-and Play” product recommendation service that will allow online retailers to generate Amazon-like recommendations. eCommerce providers can implement the service through either the site’s API or with a widget plug-in, and Strands says that setup should take as little as 30 minutes.

Earlier this month Strands launched its flagship site, Strands.com, which sets out to “help people discover new stuff”. The new plugin aims to do the same for external eCommerce sites, while increasing profits in the process. The new service will be available with either a flat monthly fee or through a revenue share program.

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