Last week Kutcher and Goldberg gave me a preview of some of the new properties and the business model behind it. Next week the two will be meeting with a number of big media buyers at Internet Week in New York to show them five or so of the new properties.
One of the properties they’ll be showcasing: Blah Blah Blah (to be at the domain Blahgirls.com per the image above, but the site is not yet live). It will be a daily cartoon gossip show hosted by “Britney, Tiffany and Krystle” that aims to be “like if Beavis & Butthead were drama queens, had PMS, cat fights, fashion reports, shopping sprees, and of course, lots of juicy…GOSSIP!” The show will be set in Krystle’s bedroom – the preview version I saw had them watching a real video on a cartoon television and commenting on it. And yes, it was pretty funny.
Katalyst is also saying they’ll be packaging the episodes for television as well, and have a deal with a network in place. Comedy Central or MTV are the obvious guesses, but I actually don’t know who they’re partnering with.
We should have more next week.