Sony Japan presents a new mini radio for mountain climbers

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, June 5th, 2008

Yesterday Sony said in a press release [JP] they will start selling a new radio, the CF-R100MT, on the Japanese market on July 10th.

The portable yama rajio (mountain radio) was specifically made for use in remote areas. The company classified 117 Japanese mountains into 20 different areas. Hikers and climbers can listen to radio programs just by inputting the relevant area code.

Sony is targeting Japanese mountain climbers and hikers with the new device. The radio can receive analog FM/AM and comes with a mono speaker. Measuring just 58.3×91.7×15.1mm, its size is comparable to that of a business card.

The Japan-only radio will be priced at $120.

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