RIAA tech chief thinks DRM is still the future, thinks fire is magic, thinks the Earth is flat

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imagesOops. Someone forgot to tell Hollywood bigwigs that DRM is dead, consumers don’t want it, and it doesn’t really work that well anyway. At a conference in LA this week, a member of the RIAA said that almost all digital distribution schemes they can think of use DRM.

The problem with DRM is it locks you into an ecosystem that only works with the DRM your purchasing. And you can’t change your mind, as members of MSN music recently learned.

When the record industry figures out a way to capitalize on music without crippling it, it will be profitable again. Also, we’ll buy more music. Also, we won’t feel a grudge about it.

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