Cable companies’ ads are typically woeful, but misleading? That’s unthinkable. Or is it? Not if you ask Verizon. And, please, do, they’d love to hear from you.
Verizon filed suit today against Time Warner, Internet darling, claiming that one of its ads is a pack of lies. You can see the ad for yourself right up there.
Verizon says the ad misrepresents its FTTP service, FiOS, and makes consumers think that you need to install a satellite dish in order to receive TV. That’s what I got out of the ad, too.
Oh, and Verizon, please come up with a better way to tell your potential customers whether or not they can get FiOS. Your Web site says I need to enter a landline telephone number to see if my residence qualifies. Well, it’s 2008 and I don’t have a traditional landline. Why isn’t my address sufficient? (Yes, I tried my address and it comes up with something like, “We’re not sure if you qualify, try your Verizon phone number instead!”) I’d gladly switch over to FiOS.