Warning: some people may find some of the content in this post offensive.
If you are a fan of The Onion and can never seem to find just the right ecard to send to friends and family, you’re going to love Someecards. The company is announcing a seed round financing today – more details below.
The company was founded by former Onion writer Brook Lundy and Duncan Mitchell, and quietly launched in April 2007. It’s fairly straightforward – they create simple ecards like the one above with Onion-style humor, and let people email them to each other. Without any launch notice, press or marketing, the site has grown virally to 1.5 million unique monthly visitors, who are pretty passionate about the site. A few recent emails that the team have received:
“I just found someecards today. My life is a better place to be. If this site closes
down anytime in the next 50 years (before I die) I will shoot myself. Please
let me live.”
To date, the team, which includes six part time writers, has created 1,900 cards. The most popular are here, but, really, you could spend a happy afternoon reading all of them. I’ve put three of them in this post.
The site was a part time project for the two founders, but the unexpected popularity of the service led to them to seek outside funding so they could quit their day jobs. Today they’re announcing a $350,000 seed round, led by Betaworks and notable angel investor Chris Sacca.
Apologies for this last one, but it definitely shows the edgy content on the site. Compare this to the American Greetings site dedicated to off-humor stuff, Kiwee (example), and you’ll understand why Someecards has a growing cult following.