A recent poll of 2,000 international online marketers has revealed that Apple is the most successful brand in the world. Virgin, Google, Coca-Cola and Nike were right behind Apple in the polling that asked marketers which brands they wanted to sit next to at a dinner party and which would be the most successful in the future, among others. Apple took home six of the 10 categories while Microsoft took home two accolades I’m sure they’d rather forget about. The pollsters wanted to argue and rebrand the Redmond giant. D’oh.
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