Apple: Great or super great?

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If Apple is BMW, the everyone else is this.

Dan Farber discusses Apple’s strategy and, all things being equal, comes away worried. While he cedes that Apple (namely Steve-o) is great at product design, their perceived exclusivity could hurt them in a market where Vista is and OK operating system and folks like Acer and Asus are making amazing strides in industrial design and features. In the PC market, Apple is definitely the “Lexus.” In the portable media market, however, Apple is the sport-package Accord — cool, accessible, and simple.

Farber has a some good points and it’s definitely Apple’s perogative to leave the BMW world in PCs and Laptops and try to hit some Hyundai buttons.

Revisiting Apple’s iPhone strategy [News.com]

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