Guy Kawasaki Formally Launches Alltop. Wow, It's Bad.

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, March 11th, 2008

Last year Guy Kawasaki launched Truemors on the cheap (he spent $13,000), which is at least pointing the right way on Compete.com. Today he follows up with a sequel, AllTop. It’s a…well, it’s a RSS reader I guess. We actually wrote about this a month ago, but now it’s formal (the Chris Shipley quote cracks me up).

The home page lists a number of categories. Each links to a page that pulls in blog feeds. Here’s Venture Capital, for example. Kawasaki calls it an “online magazine rack,” and adds that it is “a news aggregation site that provides “all the top” stories for forty of the most popular topics on the Web. The headlines and first paragraph of the five most recent stories from forty to eighty sources for each topic are displayed. Alltop stories are refreshed approximately every ten minutes.”

So I sort of passed on criticizing Truemors since Kawasaki said it was more of an experiment in showing how something can be built for next to nothing. But AllTop is just a big pile of nothing. Back in 2005 Fred Oliveira, for example, built this site in about 5 minutes, which is pretty darn comparable to one of the AllTop categories. I’m giving this a big thumbs down. Sorry, Guy. I still love ya.

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