Jangl is finally turning on a revenue stream across its network of social calling widgets, which reach a potential 80 million social networking profiles (the company hasn’t announced actual active users). People generally use Jangl to place calls or SMSs to other web surfers without exchanging your real number. The new advertising initiative is called Mobile Media Platform and provides a set of APIs for publishers and ad units for advertisers. The strategy is similar to steps other widget providers have taken to finally make some money off their network by tying in advertisements.
Through the APIs, developers can integrate bits of Jangl’s SMS and VOIP calling functionality into their applications. In exchange, Jangl expands its advertising reach a bit further. The monetization side is being handled in partnership with Pudding Media, and Ogilvy’s Digital Innovation Group. Jangl will have several different types of ad units for advertisers, such as SMS ads tacked on to messages users send and pre-roll audio ads that play during the time you’d normally spend listening to the phone ring. Advertisers can target the ads by keyword, category, location, and demographics. Jangl’s been running tests of the SMS and pre-roll format on Facebook and Bebo with Pudding Media earlier this quarter and feels confident enough that they won’t turn users off to the service.