Zenith El Primero Xtreme Tourbillon ZERO-G WTF

Zenith is a well known and respected house in the world of horology. They made the first automatic chronograph and fell on hard times during the quartz crisis of the 1980s. They came back recently with some bold designs. Now, however, they apparently have been taking acid because this is one of the ugliest watches I’ve seen in a long time and probably costs more than my house. This thing has a 3D tourbillon, which has a little ring that rotates in three dimensions to offset the effects of gravity on the watch mechanism. It beats at 36,000 vibrations an hour — that’s a lot — and is made of Kevlar and titanium. Considering Zenith used to make watches for men and not snacks for robots, it’s sad to see how far this house has fallen.

Product Page via WWR