From Mobilecrunch:

Daem Interactive has developed Skuair, new technology that it is calling the next generation of 2d code readers. Skuair isn’t limited to reading barcode lines and numbers but can read product logos or images. Skuair works with any mobile phone camera and is easy to operate. The user simply takes a picture of an advertisement or product logo and a low resolution image is sent to the recognition server and an associated URL is returned. The user can receive a variety of multimedia content from the company or person who owns the image

User generated tags will be launched later this year. A short demo of how Skuair works.