After a couple months in private alpha, Sarah Meyers is publicly launching her daily Web video show today, Pop17. (She renamed the show from PopSnap, after a few fits and starts). Every day she will look into the world of micro-celebrities popping up all over the Web in a typical archived format. But every Friday at 3PM ET, she will do the show live on Mogulus. What I like about this concept is that it celebrates the culture of participation that makes the Web so engaging and social. A Web celebrity is anyone with enough talent or appeal to gain a following. Now they have their own show. TechCrunch is a proud sponsor.

In her introductory episode, she asks a random sample of 44 New Yorkers if they have ever heard of Web celebrities like Mark Zuckerberg, Perez Hilton, or Tila Tequila. Zuckerberg didn’t do so well (neither did TechCrunch).

http://www.viddler.com/player/25160d7d/