Plaxo's Buyer – Not Facebook, Not Google. Likely Comcast

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Plaxo finally got bought, say valley whispers, and blog after blog have speculated incorrectly about who the buyer might be (first Facebook, then Google). Finally, someone may have gotten it right – Valleywag is saying that Comcast is the buyer, for $175m. That makes sense based on what we heard earlier today, too: that one of the cable players bought them, for something just under the $200 million previously rumored. Comcast is the most active buyer in the bunch. In fact, they’re getting a bit of a reputation as the guys who’ll look at any deal, and don’t quibble much on price. If no one else will take you, there’s always Comcast.

To be fair, some of my disdain for Comcast exists solely because they supply my cable and Internet at home, and really really suck at it. I believe I’ve spoken to every customer service rep they employ.

Plaxo did around $5 million in 2006 revenue, doubling that to $10-$12 million in 2007. 2008 projections are $20-$25 million. The company has 1.8 million worldwide visitors per month (Comscore).

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