Yahoo Confirms Maven Networks Acquisition

Tuesday, February 12th, 2008

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

maven-logo.pngYahoo has acquired video publishing platform Maven Networks for $160 million. We were the first to report the deal the day the papers were signed, on January 31. The next day, Microsoft announced its bombshell offer for Yahoo, which probably delayed the announcement of this smaller acquisition. Everyone at Yahoo has been a little bit preoccupied.

Yahoo will use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.

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