Yahoo Confirms Maven Networks Acquisition

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, February 12th, 2008

maven-logo.pngYahoo has acquired video publishing platform Maven Networks for $160 million. We were the first to report the deal the day the papers were signed, on January 31. The next day, Microsoft announced its bombshell offer for Yahoo, which probably delayed the announcement of this smaller acquisition. Everyone at Yahoo has been a little bit preoccupied.

Yahoo will use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.

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