Attention, other Apple TV owners: Is your update working?

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I’ve got my Apple TV all ready to go. I want to update for the “Take Two” upgrade that will grant me HD movie rental, fulfilling the promise of the Apple TV/iTunes duo. But no. I go to update and it’s telling me I’m up to date. Which, of course, I’m not.

Other owners: Success? Failure? Movie rentals? Beers?