AdMob Opens New York Office

Monday, January 28th, 2008

AdMob, a mobile advertising company, is going to test the saying, “If you can make it in New York you can make it anywhere.” AdMob is opening a new East Coast headquarters in the city that never sleeps which is being called AdMob East. It is hoped that Madison Avenue will look to the company’s mobile phone advertising applications.

“Marketers are increasingly extending their campaigns to mobile and we want to be available to guide them through best practices.” said Tony Nethercutt, AdMob Vice President of Sales. “We are deepening our presence in New York to better support agencies and brands as they ramp their mobile marketing efforts.”

In the last two years, AdMob has served over 15 billion ads, including over 2 billion in December of 2007 alone.

Sales Directors Adam Schneider and Robyn Borok will lead the new AdMob East office, which is located on the 39th Floor of 245 Park Avenue between 46th and 47th Street in New York. Between them, they have over 35 years of TV, radio, print, interactive and mobile advertising experience.

AdMob

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  • Frankly

    Ozzie’s the man. Amazon is going to get stomped. Hey, hey, you, you get off of my cloud…

  • http://www.silverlighthack.com Bart Czernicki

    Microsoft is not just a “cloud storage” or another vendor providing similar services. They have the storage data centers, OS/virtualization expertise, cloud services like: e-mail, Maps, SharePoint, Office, Collaboration, a programming platform (.NET), mobile platform and a great rich UI (Silverlight) to surface all of these cloud offerings.

    What other cloud vendor has all of this in a “one-stop” shop? Some vendors have great storage (Amazon) and some are experts in Virtualization (VMWare). If Microsoft does this right, they can own the “cloud business/SaaS” area. No other software/hardware/service vendor has all of these pieces of the cloud under one umbrella.

  • Simple Tom

    It must be a record. 2 comments about a Microsoft story and both are positive. Glad you guys are coming around.

  • http://www.examiner.com/x-8519-Detroit-Muslim-Examiner Sakina Al-Amin

    Sorry Simple Tom, but I don’t see anything special in what Ozzie is saying.

    Microsoft has always said it is in an “optimal position” to do things it couldn’t do.

  • Steve Gillmor

    like what? example of something Microsoft was well-positioned for that they failed at? Search they were poorly positioned for. Realtime? so far they haven’t said they’re positioned for that.

  • http://askbusinesscoach.wordpress.com courtney benson

    While I agree with Ozzie on the direction of Cloud and a blend, Microsoft will not be the only optimal provider. Competitors/Innovators are hard at work on interesting integration capabilities and business models that would benefit business

    @techdom

  • Carl Jensen

    Vista

  • Steve Gillmor

    Longhorn actually. But fair enough. But to say “always” is overstating it. And compared to who? Vista made them more careful and Windows 7 shows it. I think they’re formidable.

  • Peter Laudenslager

    I agree that Microsoft is well positioned to migrate or extend their existing customers to the cloud, but I doubt they will completely dominate the cloud space.

    Amazon would say that their advantage is their scale, their experience running multiple low-margin e-commerce sites, and their platform infrastructure. They built their cloud products (which are more than storage, btw) based on their need to build common infrastructure platforms for their own business. I don’t see Microsoft’s internal expertise at building this kind of platform.

    For example, Amazon’s SimpleDB is simple not because it is the best they could do – rather it is simple because they realized that 90% of their internal use of expensive, complex, relational databases was just for simple tables. Where are those insights from Microsoft?

    I certainly don’t think Microsoft will be a loser in this space, and I am not saying Amazon has it sewn up, but I would not dismiss them as a competitor, and I wouldn’t assume that there isn’t someone else out there with a good, orthogonal idea.

    The biggest risk to Microsoft in this space comes from the up swell of Linux in IT shops and development environments. For a non-Microsoft data center or hosted application developer, will the Microsoft cloud be compelling on its own? Or will it only appeal to customers who already have an investment in Microsoft. That sounds like a recipe for growing market share in a shrinking market.

  • http://www.silverlighthack.com Bart Czernicki

    @Pete,

    SimpleDB is not really that overly complex. You can put a team of engineers in a room for a couple weeks and create something similar. The concept of schemaless databases without joins, fast search and no lock updates isn’t exactly new.

    Couple things:
    - the first wave to the cloud is going to be existing apps. Those apps I would bet are 99%+ running on relational databases…so Microsoft’s solution fits right in
    - Amazon has the experience, scale and has been a player for a long time. However, Microsoft offers the “complete cloud” experience with all the services I mentioned. Does Amazon have something even close to .NET/Visual Studio? Does Amazon have SharePoint services? Does Amazon have a RIA like Silverlight to expose apps? If I am looking to write a service/store data Amazon might be the best option. If I want to create “complete” enterprise solution…Microsoft Azure seems like it is going to provide everything in one-stop cloud shopping.

  • http://twitter.com/martin_english martin english

    Peter Laudenslager,
    Interesting points – AWS works for both Amazon and us because its simple. Yes you can run complex stuff on it, but the basic archetechture is simple, bot hfor storage and for computing.

    I don’t see MS having a culture of producing simple architechtures….

  • http://www.12sided.com/blog/?p=400 12Sided, The Blog » Interesting read at TechCrunch: Ray Ozzie Asserts…

    [...] Ray Ozzie Asserts Microsoft’s Position In The Cloud [...]

  • Eamonn Wade

    prem·ise [ prémmiss ] or prem·iss [ prémmiss ]

    noun (plural prem·is·es)

    Definition:

    basis of argument: a proposition that forms the basis of an argument or from which a conclusion is drawn.
    I question the premise on which your whole theory is based.

    ==========================
    prem·is·es [ prémmissəz ]

    plural noun

    Definition:

    1. land and buildings: a piece of land and the buildings on it

    2. part or all of building: a building or part of a building, especially when used for commercial purposes

    3. law matters previously mentioned: matters previously stated or referred to in a legal document such as a deed

    [15th century. < medieval Latin praemissa "things stated at the beginning" (see premise)]

  • http://community.bamboosolutions.com/blogs/sharepoint-daily/archive/2009/05/21/sharepoint-daily-for-may-21-2009.aspx Free Ad-Supported Services from Microsoft, Windows Media Center Supports Netflix, Microsoft Patents Windows Restricting Functionality – SharePoint Daily – Bamboo Nation

    [...] Ray Ozzie Asserts Microsoft’s Position In The Cloud (Tech Crunch IT)Microsoft’s Chief Software Architect Ray Ozzie made some interesting predictions on the future of cloud computing at J.P. Morgan’s Technology, Media and Telecom Conference in Boston today (see below for the full transcript). Ozzie says that while the IT community is in the very early stages of cloud computing innovations, the future for companies’ data hosting will be in the mixture of cloud computing and on-premise data centers. [...]

  • http://www.componenttovga.com vga

    Will be fun to watch how the cloud computing wars play out over the coming years with a couple of the big dogs going after this space.

  • http://betweentwobooks.blogspot.com Gilgamesh

    Google AppEngine rocks.

  • http://www.startbreakingfree.com Brian Armstrong

    Duh?

    I don’t see why this is news worthy. It’s like saying, “I think we can all agree that at some point in the future the U.S. will be comprised of both Republicans and Democrats”.

    What’s the right word for something that is such middle ground it’s hardly worth saying. Trite, banal? Not sure, but this statement is hardly worth repeating.

  • Frankly

    One thing is for sure, Microsoft will destroy whatever slim margins are left in this business…

  • Carl Jensen

    It used to be that MS could pretty much take down whomever they decided to go up against. However, I think they may be too slow and monolithic. This won’t be released before the end of the year? That is eons in IT time.

    Also, Windows 7 may be their best OS ever, but does it really matter anymore? I’d bet that the average user spends much more time in their browser than on any other component of their computer. The computer is just a window to the Internet for most users. That is why Android netbooks will be huge. It is free to the manufacturer and people just don’t care about the OS.

  • http://www.christiansarkar.com Christian

    The money is in Cloud Storage, for the foreseeable future. And it’s the service providers who will deliver on the promise of Cloud Computing:

    http://cloudstoragestrategy.com/2009/05/citrix-and-amazon-not-the-best-deal-for-service-providers.html

  • Special K

    Vista kicks ass. Anyone who says it doesn’t is just a clown riding the bandwagon. Pull your head out of the sand and start thinking for yourself, following along on the microsoft bashing does not make you look good, you are actually parading around shouting “look at me, I’m stupid and I don’t even know it”.

  • Special K

    ===============================

    Douche [doo shh]
    singular noun

    Definition:

    1. A self righteous asshat who lectures others on their comments, and never realizes that everyone thinks he is a butt-pirate shit head. He is doomed to go through life unaware that he is hated by all, even his own family.

    ie. Eamonn Wade is a douche.

    [see douchebag]

  • Oprah

    You are an idiot. Feel free to spout your idealogical nonsense, the rest of us will be making piles of money.

  • http://www.noliosoft.com/ Eran Sher, CEO, Nolio

    I certainly agree that in the future, every company will have some kind of environment in the cloud. I also agree that companies will need to look for tools that will help them deploy and manage their cloud applications.

    The layer IT will need to handle in the future is the Application layer, meaning, deploying, managing, maintaining and troubleshooting cloud applications. Existing automation tools are old and fit traditional data centers. They are solely system/infrastructure centric solutions, while there should be a shift to application-centric solutions that will enable effective and efficient automation solution.

    The only vendor doing that today is Nolio, an innovator of Application Service Automation solutions for physical, virtual and cloud data centers.

    Eran Sher, CEO, Co-Founder and Board Member, Nolio

  • http://www.noliosoft.com/blog/index.php/2009/06/01/data-hosting-future-cloud-computing/ Future Of Data Hosting Is In Cloud Computing | Nolio Blog

    [...] Chief Software Architect Ray Ozzie has recently made some interesting predictions on the future of cloud [...]

  • http://www.techcrunchit.com/2009/06/04/liveblogging-microsofts-ray-ozzie-on-the-potential-of-cloud-computing/ Liveblogging Microsoft’s Ray Ozzie on “The Potential Of Cloud Computing”

    [...] Writer Steven Levy is interviewing Microsoft Chief Software Architect Ray Ozzie. Ozzie made some interesting predictions on the future of cloud computing a few weeks ago at J.P. Morgan’s Technology, Media and Telecom [...]

  • http://thegoodnetguide.com/06/liveblogging-microsoft%e2%80%99s-ray-ozzie-on-%e2%80%9cthe-potential-of-cloud-computing%e2%80%9d/ Liveblogging Microsoft’s Ray Ozzie on “The Potential Of Cloud Computing” | The Good NET Guide

    [...] Writer Steven Levy is interviewing Microsoft Chief Software Architect Ray Ozzie. Ozzie made some interesting predictions on the future of cloud computing a few weeks ago at J.P. Morgan’s Technology, Media and Telecom [...]

  • http://www.thefaredge.com/?p=4764 The Far Edge » Blog Archive » Liveblogging Microsoft’s Ray Ozzie on “The Potential Of Cloud Computing”

    [...] Writer Steven Levy is interviewing Microsoft Chief Software Architect Ray Ozzie. Ozzie made some interesting predictions on the future of cloud computing a few weeks ago at J.P. Morgan’s Technology, Media and Telecom [...]

  • http://www.techcrunch.com/2009/07/13/the-complete-guide-to-microsofts-office-2010/ The Complete Guide To Microsoft’s Office 2010

    [...] the browser from Google’s Apps product and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://cellphoneultra.com/the-complete-guide-to-microsoft-s-office-2010/ The Complete Guide To Microsoft’s Office 2010 | Cellphone Ultra

    [...] the browser from Google’s Apps product and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://www.scoopernews.com/the-complete-guide-to-microsoft%e2%80%99s-office-2010/ The Complete Guide To Microsoft’s Office 2010 | ScooperNews.com

    [...] the browser from Google’s Apps product and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://jp.techcrunch.com/archives/20090713the-complete-guide-to-microsofts-office-2010/ 無料ウェブ版が全面的に登場―Microsoft Office 2010完全ガイド(スクリーンショットあり)

    [...] OSによって挑戦を受けているMicrosoftは3正面戦略でこれに対抗することを明らかにしている。 [...]

  • http://www.thefaredge.com/?p=6623 The Far Edge » Blog Archive » The Complete Guide To Microsoft’s Office 2010

    [...] from Google’s browser-based Apps products and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://funaken4u.com/blog/archives/413 Office 2010には無料ウェブ版が付いてくる!~Microsoftの新たな挑戦? | Describe the World

    [...] OSによって挑戦を受けているMicrosoftは3正面戦略でこれに対抗することを明らかにしている。 [...]

  • http://www.techcrunch.com/2009/07/14/microsofts-azure-gets-a-business-model-and-an-official-release-date/ Microsoft’s Azure Gets A Business Model And An Official Release Date

    [...] chief software architect Ray Ozzie has been saying that Azure will establish Microsoft’s place in the cloud, especially given the dual strength [...]

  • http://cellphoneultra.com/microsoft-s-azure-gets-a-business-model-and-an-official-release-date/ Microsoft’s Azure Gets A Business Model And An Official Release Date | Cellphone Ultra

    [...] chief software architect Ray Ozzie has been saying that Azure will set up Microsoft’s place in the cloud, particularly given the dual strength of [...]

  • http://jp.techcrunch.com/archives/20090714microsofts-azure-gets-a-business-model-and-an-official-release-date/ Microsoftのクラウド・プラットフォーム、Azureは従量課金制、11月中旬リリースと判明

    [...] Microsoftの最高ソフトウェア・アーキテクト、Ray OzzieはAzureこそクラウド・コンピューティング環境におけるMicrosoftの地位を確立する製品だと言い続けてきた。Ozzieは「Microsoftのクラウド・プラットフォームとアプリは、同社の一般ユーザーと企業向け双方の分野における長すぎるほどの豊富な経験によって支えられていることが圧倒的な強みだ」と主張している。 CrunchBase Information Microsoft Information provided by CrunchBase [...]

  • http://freedb2.com/2009/07/14/microsoft-announce-free-office-2010-kinda/ Microsoft announce free Office 2010 … kinda

    [...] Microsoft’s own Office Live. The movement to cloud based productivity products is undeniable. Ray Ozzie, Microsoft’s CTO said so himself: … at some point in time every major enterprise, every company, every ISV is going to have [...]

  • http://lanoticiatecnologicadelasemana.wordpress.com/2009/07/19/office10/ Office 2010, algo más que la respuesta de Microsoft a Google « La noticia tecnológica de la semana

    [...] release porque Microsoft ha querido dar un giro importante a su estrategia con esta nueva versión. Office 10 supone el comienzo de la edición online seria de documentos. Inicialmente va a salir con tres variantes: la tradicional de pago instalable [...]

  • http://shankarsoma.wordpress.com/2009/08/03/complete-guide-to-microsoft%e2%80%99s-office-2010-2/ Complete Guide To Microsoft’s Office 2010 « shankarsoma; Nothing is faster

    [...] from Google’s browser-based Apps products and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://desk4windows.wordpress.com/2009/08/19/the-complete-guide-to-microsoft%e2%80%99s-office-2010/ The Complete Guide To Microsoft’s Office 2010 « Windows Desktop

    [...] from Google’s browser-based Apps products and its new Chrome OS, Microsoft has been touting its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, for some [...]

  • http://www.techcrunch.com/2009/09/17/imitation-isnt-always-flattery-microsoft-previews-google-apps-killer-to-beta-testers/ Imitation Isn’t Always Flattery: Microsoft Previews Google Apps Killer To Beta Testers

    [...] browser-based Apps products and its new Chrome OS, Microsoft is under pressure to make its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, a [...]

  • http://www.submitteronline.com/blog/2009/09/imitation-isn%e2%80%99t-always-flattery-microsoft-previews-google-apps-killer-to-beta-testers.html Imitation Isn’t Always Flattery: Microsoft Previews Google Apps Killer To Beta Testers | Submitter

    [...] browser-based Apps products and its new Chrome OS, Microsoft is under pressure to make its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, a [...]

  • http://www.talkupdate.com/2009/09/18/imitation-isn%e2%80%99t-always-flattery-microsoft-previews-google-apps-killer-to-beta-testers/ Imitation Isn’t Always Flattery: Microsoft Previews Google Apps Killer To Beta Testers | Talk Update

    [...] browser-based Apps products and its new Chrome OS, Microsoft is under pressure to make its three screens strategy, which is the ability for products to synchronize across the phone, browser, and desktop, a [...]

  • http://www.techcrunch.com/2009/10/22/paypal-continues-to-be-ebays-crown-jewel-will-it-be-spun-off-next/ PayPal Continues To Be eBay’s Crown Jewel. Will It Be Spun Off Next?

    [...] or computer (it’s sort of similar to Microsoft chief software architect Ray Ozzie’s three screens strategy). Thompson added that a dozens of additional APIs will be released in the coming year, [...]

  • http://inkandvirtue.com/general/paypal-continues-to-be-ebay%e2%80%99s-crown-jewel-will-it-be-spun-off-next-7/ PayPal Continues To Be eBay’s Crown Jewel. Will It Be Spun Off Next? » Ink and Virtue – Gonna Save the World Today

    [...] or com­puter (it’s sort of sim­i­lar to Microsoft chief soft­ware archi­tect Ray Ozzie’s three screens strat­egy). Thomp­son added that a dozens of addi­tional APIs will be released in the com­ing [...]

  • http://www.techcrunchit.com/2009/11/02/microsoft-rolls-out-new-pricing-model-and-international-expansion-for-business-productivity-online-suite/ Microsoft Rolls Out New Pricing Model And International Expansion For Business Productivity Online Suite

    [...] as demand increases for cloud-based online services. We all know that Microsoft’s Ray Ozzie envisions interoperability between the three screens, and cloud computing is a significant part of this [...]

  • http://broad-bandwith.prestigious-hosting.com/2009/11/05/microsoft-rolls-out-new-pricing-model-and-international-expansion-for-business-productivity-online-suite/ Microsoft Rolls Out New Pricing Model And International Expansion For Business Productivity Online Suite | Internet Solutions

    [...] as demand increases for cloud-based online services. We all know that Microsoft’s Ray Ozzie envisions interoperability between the three screens, and cloud computing is a significant part of this [...]

  • http://blog.kaiza.jp/?p=2292 Microsoft Office 2010完全ガイド | 海座の船中八策

    [...] OSによって挑 戦を受けているMicrosoftは3 正面戦略でこれに対抗することを明らかにしている。 [...]

  • http://blog.maplesteve.com/2010/07/links-for-2010-07-08/ links for 2010-07-08 – World of MapleSteve

    [...] Ray Ozzie Asserts Microsoft’s Position In The Cloud (tags: microsoft rayozzie cloud) [...]

  • http://www.bjdproductions.com/blog/2010/10/microsoft%e2%80%99s-ray-ozzie-to-step-down-as-chief-software-architect/ Microsoft’s Ray Ozzie To Step Down As Chief Software Architect | BJD Productions Blog

    [...] has been Microsoft’s cloud evangelist of sorts over the pas few years. From: Steveb Sent: Thursday, October 18, 2010 To: Microsoft – [...]

  • http://mazakaro.com/news/?p=930 Microsoft’s Ray Ozzie To Step Down As Chief Software Architect | Stay Updated

    [...] has been Microsoft’s cloud evangelist of sorts over the pas few years. From: Steveb Sent: Thursday, October 18, 2010 To: Microsoft – [...]

  • http://blog.noliosoft.com/2009/06/data-hosting-future-cloud-computing/ Future Of Data Hosting Is In Cloud Computing | Nolio – Application Service AutomationNolio – Application Service Automation

    [...] Chief Software Architect Ray Ozzie has recently made some interesting predictions on the future of cloud [...]

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