Wow, That Was Fast. NBC Looking To Patch Things Up With Apple.

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Monday, January 21st, 2008

nbc-logo.pngBarely a month after taking most of its videos off of iTunes and going home, NBC is ready to play again. In a story about NBC CEO Jeff Zucker, the Financial Times reports:

Mr Zucker appears to have patched up relations with Apple after a pricing dispute last year led NBC to pull its shows from the iTunes digital media store. “We’ve said all along that we admire Apple, that we want to be in business with Apple,” he said. “We’re great fans of Steve Jobs.”

Still no sign of the missing NBC shows on iTunes. But it looks more and more like NBC’s walkout may have just been a negotiating tactic.

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