Virtual events firm Unisfair has taken $10 million Series C in a round led by Norwest Ventures.

Unisfair powers virtual corporate events such live Expos, Trade Shows, & Conferences “that use rich media to provide a superior user experience.” The virtual spaces allow those off site to attend big events virtually by allowing them to see and hear presentations; participate in live Q&A’s and network. The platform allows advertisers to promote their product online in conjunction with a real world event, including multimedia presentations and lead generation.

Unisfair was founded in Israel in 2002 and is now headquartered in Menlo Park with offices in New York and Ramat-Gan. Shmil Levy, a partner with Sequoia Israel (an earlier investor) chairs the board.