Unadulterated feed of the entire keynote. Thanks for tuning in.
Leopard:
Time machine’s cool, but today we’re introducing a companion product to Time machine
Time Capsule
it’s a wireless backup applicance
it’s an airport extreme base station and a huge hard drive
802.11n
it’s a full 802.11n basestation AND backupstation
works with all the macs on your netowrk at the same time, wirelessly
there are 2 versions
500GB version
and a 1TB version
new mac guy/pc guy commercial
with lots and lots of justin long
each as a backup so he can find a lost file
not that great.
anyway, that’s time capsule, the perfect companion to leopard.
hat’s what he wanted to share with us this morning.
Number two is about the iPhone
Great news for us
today happens to be the 200th day since the iPhone went on sale
it’s been shipping for 200 days today
4milliion iPhones sold to date
that’s 20,000 iphones every day on average
Overal marketshare for smartphones
RIM has 39%
iphone at 19.5% marketshare
then palm with 9.8%
moto with 7.4%
nokia with 1.3%
and then “other” with 21.2%
iphone equals palm, motorola, and nokia together in the first quarter
and the december numbers whould be even better
i believe it, iphones everywhere
now let’s talk about eh SDK
it’s out later, but today we’ve got some gtreat new features
first, maps with location.
GPS for iPhone!
Webclips: shortcuts to your favorite websites on the homescreen
multiple homescreens
multiple SMS recipients (finally)
lyrics on the ipod app
and chapter markers in videos
google maps now has a hybrid view, like desktop
the GPS zooms in like google earth
Looks really cool
he GPS zooms in like google earth
looks really cool
driving directions, all the stuff it has now, but with GPS
routing is pretty fast, assuming his iPhone is on WiFi
drop a pin anywhere, you can addit to your itenerary
he’s msging phil schiller
and adds time cook
and tony fadell
and sends one message to them all
now I kinda want an iPhone
threaded view stays, for each recipient
Webclips.
ing to Google, they have really cool webapps that I love – steve
mesides “add a bookmark”, you can have “add a homescreen”
bam, it’s there witwipes for last/nextand iPhone’s pinching to zoom
those are just a few of the gestures you can do
in the control panel, you can set them all up teh other icons
no “booms” yet for those scoring at home
it doesn’t have to just be a website, though
it’s a VIEW of a website.
it’s where you’ve zoomed and panned
if you’re just on one favorite column of a 3 column page, it’s just the column you’ve added. Nice.
You can name them anything you want
touch an icon, they all wiggle, then you can move them around
so now you can arrange your icons onto up to 9 homescreens
any order you want
how do we do some of this stuff?
there’s no GPS in the iphone, but it has your location
we’re working with two companies for that
Google
and Skyhook Wireless
kyhook has driven cars around and tagged Wi-Fi hotspots
so it’s GPS via Wi-Fi (!?!?!)
google is doing the same thing triangulating cell towers
those two technologies together work great
So we can add our stuff right to the home screen, SMS multiple people at a time, and chapter markers for videos
subtitles and alt language tracks as well
looks like a forerunner to rentals to yours truly
Available tdoay as a free software update for every iPhone out there
will it break Jailbreak? Let’s find out!
So that’s the iPhone
What about the iPod touch?
they do have the same software inside.
Well, we’re doing something pretty big.
We’re adding five apps to the iPod touch
Mail, Maps, Stocks, Notes, and Weather
which anyone who’s jailbroken their touch already has. Thanks, Steve!
Maps, though, has the Wi-Fi GPS thing from skyhook
Webclips as well, on the iPod touch
not surprising
Starting today, it’s on every iPod touch starting today
$20 upgrade for current owners
there’s the iGroan!
That was the second thing he wanted to talk to us about
Number three:
it’s a good one, too, he says
it’s about iTunes
he’s really pleased to report that Apple has sold it’s 4 billionth song on iTunes
On christmas day, they sold 20 million songs alone
new record for iTunes
We’ve also sold 125 million TV shows
more than anyone else online
7 million movies
Remember: Refresh this page for updates
Here it is, folks:
iTunes Movie Rentals
never for music, people don’t want to rent music
but videos and movies are ok
most people don’t want to own movies, they want to rent them
touchstone, Miramax, New line, Lionsgate and MGM are all signed up
And 20th century fox
and WB
and Disney
and paramount
and universal
and SONY!
veryone
pretty much every studio is onboard
That is SO HOT
watch them sell Apple TV now
all first run, when they hit the rental stores
all new films, and a great, extensive library
Simpsons, Transformers, others from this year already on there
1000 films by the end of february
30 days after a DVD release, it’s on iTunes
30 days
watch on your Mac, PC, iPod, iPhone
with broadband, you can start watching in less than 30 seconds
when you rent it, you’ve got 30 days to watch it
to start watchin
24 hours to finish it
transfer to any devices during that 24 hour period
watch half on your mac, then transfer the second half to your iPhone
costs?
library: $2.99
new release: $3.99
very competitive
transfer to any devices during that 24 hour period
watch half on your mac, then transfer the second half to your iPhone
costs?
library: $2.99
new release: $3.99
very competitive
free itunes update
rentals start today
for the US
international later this week
Works with all macs and PCs
urrent generation iPods
and iPhone
What about you TV?
I want to watch on my flatscreen TV
Apple, Microsoft, Amazon
Tivo, VuDu
Netflix, blockbuster
we’ve all tried to get movies from the internet to TVs
We tried with Apple TV
we’ve all tried to get movies from the internet to TVs
We tried with Apple TV
it was designed to be an accessory for iTunes and your computer
not what people wanted, though
waht they wanted was movies, movies, movies
so we’re back with apple TV Take 2
Apple TV Take 2: no computer required!
rent movies directly on your TV from teh Apple TV
in DVD quality
and HD quality with 5.1 surround sound!!!!!!!!!!111!!!one
dolby digital, it sounds unbelievable
Blu-ray who??
podcasts: no computer required
photo sycn with Flickr and .Mac
And youtube, of course
You can buy TV shows or music from your Apple TVV
auto sync right back to your PC or Mac
and, of course, syncs with iTunes both ways
HD movies: libraries $2.99 or $3.99 for standard, $3.99 to $4.99 for HD versions
now we’re getting a demo
new menu in the center
Movies TV, music, pdcasts, photos, settings
now rentals
it looks soemthing like a movie rental store
bring up by category or genre
Let’s pick blades of glory
it’s got IMDB-style information
stars, director, etc
synopsis
and previews
watching preview for Blades of Glory
one-button rentals
confirm? Ok. rented.
downloading quickly
it pops up “ready to watch” when it hit around 10%
hit play
and now we’re at the drreamworks start. Looks pretty good
smooth
nobuffering
he fast forwarded a bit, and it jumped right to the next chapter
John Heder sucks, btw.
Full DVD-quality
now Live Free or Die Hard
in HD
ooks stunning
the mascone sound system is in 5.1, you can tell
it’s fantastic
aaaaaaaand thre’s justin long. again.
looks fantastic
browse movies by genre
or rating
g, pg, wahtever
westerns
new search feature
no, same search feature
but it’s a live search
as before
start “typing”
it starts searching
much like spotlight
TV shows
same idea, at $1.99 an episode
and now they’ll auto-sync to your PC or Mac
now playing a linkin park video. fantastic.
podcasts.
TGRtv Podcast in HD
video podcast
it’s a free download
click and watch
comes right up
looks great
streaming live in HD
free
watching a skiing video
TGRtv
this guy’s nuts
skiing in jackson hole wyoming, which, by the way, is one of my favorite towns in the world. Visit if you get a chance
Now photos.
live sync from .Mac
you can set up your .Mac or flickr as a screen saver
just like on a Mac
picks music, does the ken burns effect, looks great
on an HDTV
John Mayer playing … why does Jobs like John Mayer so much? Ick.
Also, your own .Mac movies are synced up
upload from iMovie to .Mac
now here we are with our new apple TV
watching it stream live
in HD
looks fantastic
it’s an underwater dive video.
NOTE: This looks to be just a software update, not hardware.
as opposed to those above-water dive videos.
it’s not clear yet
i think it’s a software update
now we’re o flickr live
pick your friends, contacts, or your own
browse your contact’s contact’s
oh, the photos don’t come up. but we have the music. oops
maybe someone didn’t share their flickr permissions
flickr’s busted. oops. yah, flickr. yup.
“isn’t that incredible!?” says Steve. Movies – BOOM
check it out, rent it in DVD or HD quality.
TV shows, over 600 TV shows live now
buy music. over 6 million songs
podcasts, over 125k podcasts on itues
photos from .Mac and flickr, when flickr works
over 50 million videos on youtube
this is where we’re at with Apple TV
“certainly we’ve made some progress from the first try”
Take 2 is a FREE SOFTWARE UPDATE
we want everyone to have it, now
it’s all free upgrade to every apple TV owner
given the fact that it’s all-new software
and every movie studio
we’re making apple TV even more accessible.
now it’s $299, but!
starting today it’s now $229
it all comes out, price drop and software, in 2 weeks
movies work on all Macs, PCs, current-gen iPods, iPhone, and your HDTV
every major studio
Fox was the first studio to sign up
we’ve got a great relationship with them
Here comes Jim Gianopulous
CEO of 20th century Fox
Jim: I’m backstage getting excited hearing steve talk, and I already knew about it.” (crowd chuckle)
Jim: You can’t talk about this stuff long without talking business models. How to improve them, etc.”
Jim: When you get down to it, it’s make great movies, and get it to as many people as you can.
Jim: People want variety, access, and convenience
Jim: They want to tak it with thejm, too. Wherever they go. Pretty basic. Even us studio guys understand it.
Jim: But we don’t think that way. We go to our in-house tech gurus, give them the this and that and data
Jim: And we get Homer in an iPod spoof. not good.
Jim: tomorrow is the rentals for Simpson’s movies opening, and it’s the exciting most cool thing we’ve ever heard of.
Jim: VOD aren’t new, but there was music and the iPod
10:05am
Jim: there was telephones, then the iPhone
Jim: Apple does things very simple and innovative. This is the transformation of that model.
Jim: Going back to how people enjoy movies, there’s another idea we’ve had with Apple, and that’s DVD
Jim: Discs will be around for awhile, probably Blu-Ray (crowd jeers)
Jim: People will still buy DVDs and enjoy hard media. We don’t want to deny them Apple TV
Jim: digital copies will be included on all Fox DVDs. I have here the first one.
Jim: the Family Guy “Blue Harvest” DVD has a digital copy that you can instantly and easily move to iTunes and Apple TV
Jim: And it’s a free include, no premium on that
Jim: It’s exciting, we look forward to more fun work with Apple.
Steve comes back
Steve’s back on stage now:
Thanks Jim. So, iTunes Movie rentals, that’s the third thing today.
That brings us to number four
“There’s something in the air”
what is it?
Well, as you knowApple makes the best notebooks on the planet
(crowd gets restless)
these are the standards in teh industry
The world’s thinnest notebook
what does that mean?
we looked at all the thin notebooks out there
the Sony TZ series, they’re nice notebooks
they’re thin
we wanted to distill the best of the breed
ght about 3 pounds, about 0.8 inches thick
wedge shaped
11- or 12-inch displya
most of them
they have miniature keyboard
and they tend to not have fast processors
Weight’s a good target, but the rest is too compormised
Too thin, small displays, small keyboard, low performance
Crowd is restless…
the air is THIN
.76 inches down to 0.16
zero-point-one-six
the thickest part of the Air is still thinner than the thinnest part of the TZ
the air
it’s in a small envelope
crowds’ going nuts
whoa
Matt says it’s as thin as a plate
it looks like a Macbook Pro
but thin, with a black keyboard
larger bezel around the screen
very rounded design
world’s thnnest notebook
magnetic latch like the current macbooks
13.3-inch widescreen display
LED backlit
low-power, instant-on
built-in iSight camera right on top
full-sized MacBook keyboard
thebest notebook kieyboard Apple’s ever shipped
with the ambient light sensor retained
larger trackpad, but not too big
multi-touch trackpad
for example, double tap moves the whole window around
pan with two fingers
rotate two fingers to rotate a photo
three finger swipes for last/nextand iPhone’s pinching to zoom
those are just a few of the gestures you can do
in the control panel, you can set them all up
Now, how’d we fit a mac in there?
same hard disk as the iPod Classic
80GB built-in standard
64GB SSD option
The electronics are special
it’s a complete mac the size of a video card
as long as a #2 pencil
Macbook Air uses the intel Core 2 Duo
1.6GHz is the standard, with a 1.8GHz upgrade available
Intel’s and apple have a great relationship
intel has lots of technology
The core 2 duo chip is amazing, but it needs to be smaller
we told them, same die, smaller packaging
We now have the same chip in a 60% smaller package
it’s the size of a dime
Intel’s CEO Paul Otellini is now on tage
saying it’s the hardest thing they’ve ever worked on
The Air has USB 2
Micro DVI
802.11n built in
bluetooth 2.1 + EDR
built to be a wireless machine
one thing you won’t find, though, is the optical drive
If you rreally want one, we’ll sell you one
it’s a USB dvd superdrive
very compact
we don’t think you’ll miss it
we play movies and install software. that’s what they’re for
we burn music CDs.
we have a better way to get movies on your computer, itunes rentals
better ways to play CDs, iPod
backups? time machine, time capsule
waht about installing software?
we’re going to do that wirelessly too
A new feature on the Air called remote disk
when you’re in the finder, you’ll see “remote disk” on the left
it’ll show you all the macs and PCs on your netowkr
they’ll be running the Macbook Air software
and will share their optical drive with the Macbook Air
it’s that easy
it mounts like a local drive, and you install it wirelessly
nobody will miss the optical disk
so that’s the Macbook Air
3.0 pounds
less than an inch thnk
13.3 inch screen
full keyboard
backlit
isight
multitouch
1.6GHz core 2 duo
2GB RAM
80GB HDD
all in the thinnest notebook in the world
only $1799
should be shipping in 2 weeks
10:25am
The greenest notebook Apple’s ever made
fully recyclable
That was the fourth thing he wanted to talk to us about today
So itunes rentals, new Mac Pros
fastest mac pros ever
all in the first 2 weeks of 2008
and we have 50 weeks to go
but we have a special treat today
i wanted someone who could help us bridge the itunes music and rentals worlds
and the one person who could do that is here to perform for us
and that person is Randy Newman
but now it’s just newman
Steve leaves the stage
Randy: I was in europe about a year ago
Randy Newman spoof on the Family Guy, in case someone cares.
ndy: did you know they don’t like us very much? I wanted to explicate waht america is in 2:27.
Randy: (playing a song about the USA. He sounds like Randy Newman, which is cool.)
(he’s digging on bush and the left, saying they’re the worst we’ve ever had, but not as bad as the cesars)
10:36am
Randy: I’ve followed a lot of acts, but what Steve showed you up here today is the hardest act I’ve ever had to follow
Randy: I watch CNBC when I’m composing, it’s like the track, all the numbers running. Same shit, really.
Randy: There’s the insurance thing, the foreclosure thing, but this is human stuff going down.
Randy: I understand enough to know that.
Randy: But it’s an honor to be here, and it’s been an honor to work with John Lassiter
Randy: I always root against corporations, cuz that’s how I am, but not this one.
Randy: This one’s different. Jim’s the best studio head i’ve ever met.
Randy: Well, that’s just for me to make a little money (audience laughs)
Randy: I’m going to play something from Toy Story
Randy: A song they cut, from Buzz and Woody’s love scene (crowd laughs)
andy: I was impressed how much you guys knew about the notebook and stuff before this happened. you guys impress me. (crowd laughs)
Randy: (starts playing “You’ve got a friend in me”)
Steve’s back.
And that’s randy newman!
Thanks for coming, we look forward to a very innovative 2008. thanks very much!
end
no “one more thing”
now it’s U2 playing (natch)
and we file out.
Fin @ 10:42am
