CrunchGear Live: The Macworld 2008 Steve Jobs Keynote

Unadulterated feed of the entire keynote. Thanks for tuning in.

Leopard:
Time machine’s cool, but today we’re introducing a companion product to Time machine

Time Capsule
it’s a wireless backup applicance
it’s an airport extreme base station and a huge hard drive
802.11n
it’s a full 802.11n basestation AND backupstation
works with all the macs on your netowrk at the same time, wirelessly
there are 2 versions

500GB version
and a 1TB version
new mac guy/pc guy commercial
with lots and lots of justin long

each as a backup so he can find a lost file

not that great.

anyway, that’s time capsule, the perfect companion to leopard.

hat’s what he wanted to share with us this morning.

Number two is about the iPhone

Great news for us

today happens to be the 200th day since the iPhone went on sale

it’s been shipping for 200 days today
4milliion iPhones sold to date
that’s 20,000 iphones every day on average

Overal marketshare for smartphones

RIM has 39%

iphone at 19.5% marketshare
then palm with 9.8%
moto with 7.4%
nokia with 1.3%
and then “other” with 21.2%

iphone equals palm, motorola, and nokia together in the first quarter
and the december numbers whould be even better
i believe it, iphones everywhere
now let’s talk about eh SDK

it’s out later, but today we’ve got some gtreat new features

first, maps with location.
GPS for iPhone!

Webclips: shortcuts to your favorite websites on the homescreen

multiple homescreens

multiple SMS recipients (finally)
lyrics on the ipod app
and chapter markers in videos

google maps now has a hybrid view, like desktop
the GPS zooms in like google earth

Looks really cool

he GPS zooms in like google earth
looks really cool
driving directions, all the stuff it has now, but with GPS
routing is pretty fast, assuming his iPhone is on WiFi
drop a pin anywhere, you can addit to your itenerary

he’s msging phil schiller
and adds time cook
and tony fadell
and sends one message to them all
now I kinda want an iPhone

threaded view stays, for each recipient
Webclips.

ing to Google, they have really cool webapps that I love – steve
mesides “add a bookmark”, you can have “add a homescreen”
bam, it’s there witwipes for last/nextand iPhone’s pinching to zoom
those are just a few of the gestures you can do
in the control panel, you can set them all up teh other icons
no “booms” yet for those scoring at home
it doesn’t have to just be a website, though
it’s a VIEW of a website.
it’s where you’ve zoomed and panned
if you’re just on one favorite column of a 3 column page, it’s just the column you’ve added. Nice.

You can name them anything you want

touch an icon, they all wiggle, then you can move them around

so now you can arrange your icons onto up to 9 homescreens
any order you want
how do we do some of this stuff?

there’s no GPS in the iphone, but it has your location
we’re working with two companies for that
Google
and Skyhook Wireless
kyhook has driven cars around and tagged Wi-Fi hotspots
so it’s GPS via Wi-Fi (!?!?!)
google is doing the same thing triangulating cell towers

those two technologies together work great

So we can add our stuff right to the home screen, SMS multiple people at a time, and chapter markers for videos
subtitles and alt language tracks as well

looks like a forerunner to rentals to yours truly
Available tdoay as a free software update for every iPhone out there
will it break Jailbreak? Let’s find out!

So that’s the iPhone
What about the iPod touch?

they do have the same software inside.
Well, we’re doing something pretty big.

We’re adding five apps to the iPod touch
Mail, Maps, Stocks, Notes, and Weather
which anyone who’s jailbroken their touch already has. Thanks, Steve!
Maps, though, has the Wi-Fi GPS thing from skyhook

Webclips as well, on the iPod touch
not surprising

Starting today, it’s on every iPod touch starting today

$20 upgrade for current owners
there’s the iGroan!

That was the second thing he wanted to talk to us about

Number three:
it’s a good one, too, he says
it’s about iTunes
he’s really pleased to report that Apple has sold it’s 4 billionth song on iTunes
On christmas day, they sold 20 million songs alone
new record for iTunes

We’ve also sold 125 million TV shows
more than anyone else online
7 million movies

Remember: Refresh this page for updates

Here it is, folks:
iTunes Movie Rentals

never for music, people don’t want to rent music
but videos and movies are ok
most people don’t want to own movies, they want to rent them
touchstone, Miramax, New line, Lionsgate and MGM are all signed up
And 20th century fox
and WB
and Disney
and paramount
and universal
and SONY!

veryone
pretty much every studio is onboard
That is SO HOT
watch them sell Apple TV now
all first run, when they hit the rental stores

all new films, and a great, extensive library
Simpsons, Transformers, others from this year already on there
1000 films by the end of february

30 days after a DVD release, it’s on iTunes
30 days
watch on your Mac, PC, iPod, iPhone
with broadband, you can start watching in less than 30 seconds
when you rent it, you’ve got 30 days to watch it
to start watchin
24 hours to finish it

transfer to any devices during that 24 hour period
watch half on your mac, then transfer the second half to your iPhone
costs?

library: $2.99
new release: $3.99
very competitive

transfer to any devices during that 24 hour period
watch half on your mac, then transfer the second half to your iPhone
costs?

library: $2.99
new release: $3.99
very competitive

free itunes update
rentals start today
for the US

international later this week

Works with all macs and PCs

urrent generation iPods
and iPhone
What about you TV?
I want to watch on my flatscreen TV

Apple, Microsoft, Amazon
Tivo, VuDu
Netflix, blockbuster

we’ve all tried to get movies from the internet to TVs
We tried with Apple TV

we’ve all tried to get movies from the internet to TVs
We tried with Apple TV
it was designed to be an accessory for iTunes and your computer
not what people wanted, though
waht they wanted was movies, movies, movies
so we’re back with apple TV Take 2
Apple TV Take 2: no computer required!
rent movies directly on your TV from teh Apple TV

in DVD quality
and HD quality with 5.1 surround sound!!!!!!!!!!111!!!one
dolby digital, it sounds unbelievable

Blu-ray who??
podcasts: no computer required
photo sycn with Flickr and .Mac

And youtube, of course
You can buy TV shows or music from your Apple TVV
auto sync right back to your PC or Mac
and, of course, syncs with iTunes both ways



HD movies: libraries $2.99 or $3.99 for standard, $3.99 to $4.99 for HD versions
now we’re getting a demo
new menu in the center

Movies TV, music, pdcasts, photos, settings
now rentals
it looks soemthing like a movie rental store

bring up by category or genre
Let’s pick blades of glory
it’s got IMDB-style information
stars, director, etc

synopsis
and previews

watching preview for Blades of Glory
one-button rentals

confirm? Ok. rented.
downloading quickly

it pops up “ready to watch” when it hit around 10%
hit play

and now we’re at the drreamworks start. Looks pretty good
smooth
nobuffering
he fast forwarded a bit, and it jumped right to the next chapter
John Heder sucks, btw.

Full DVD-quality
now Live Free or Die Hard
in HD

ooks stunning
the mascone sound system is in 5.1, you can tell
it’s fantastic

aaaaaaaand thre’s justin long. again.
looks fantastic
browse movies by genre
or rating
g, pg, wahtever
westerns
new search feature
no, same search feature
but it’s a live search
as before

start “typing”
it starts searching
much like spotlight
TV shows
same idea, at $1.99 an episode
and now they’ll auto-sync to your PC or Mac

now playing a linkin park video. fantastic.

podcasts.

TGRtv Podcast in HD
video podcast
it’s a free download
click and watch
comes right up
looks great
streaming live in HD
free

watching a skiing video
TGRtv
this guy’s nuts

skiing in jackson hole wyoming, which, by the way, is one of my favorite towns in the world. Visit if you get a chance
Now photos.
live sync from .Mac

you can set up your .Mac or flickr as a screen saver
just like on a Mac

picks music, does the ken burns effect, looks great
on an HDTV

John Mayer playing … why does Jobs like John Mayer so much? Ick.

Also, your own .Mac movies are synced up
upload from iMovie to .Mac

now here we are with our new apple TV
watching it stream live
in HD

looks fantastic
it’s an underwater dive video.

NOTE: This looks to be just a software update, not hardware.

as opposed to those above-water dive videos.
it’s not clear yet
i think it’s a software update
now we’re o flickr live

pick your friends, contacts, or your own
browse your contact’s contact’s
oh, the photos don’t come up. but we have the music. oops
maybe someone didn’t share their flickr permissions

flickr’s busted. oops. yah, flickr. yup.
“isn’t that incredible!?” says Steve. Movies – BOOM

check it out, rent it in DVD or HD quality.

TV shows, over 600 TV shows live now
buy music. over 6 million songs

podcasts, over 125k podcasts on itues

photos from .Mac and flickr, when flickr works

over 50 million videos on youtube
this is where we’re at with Apple TV

“certainly we’ve made some progress from the first try”

Take 2 is a FREE SOFTWARE UPDATE

we want everyone to have it, now

it’s all free upgrade to every apple TV owner
given the fact that it’s all-new software

and every movie studio

we’re making apple TV even more accessible.
now it’s $299, but!

starting today it’s now $229

it all comes out, price drop and software, in 2 weeks

movies work on all Macs, PCs, current-gen iPods, iPhone, and your HDTV
every major studio

Fox was the first studio to sign up

we’ve got a great relationship with them
Here comes Jim Gianopulous

CEO of 20th century Fox

Jim: I’m backstage getting excited hearing steve talk, and I already knew about it.” (crowd chuckle)

Jim: You can’t talk about this stuff long without talking business models. How to improve them, etc.”

Jim: When you get down to it, it’s make great movies, and get it to as many people as you can.

Jim: People want variety, access, and convenience

Jim: They want to tak it with thejm, too. Wherever they go. Pretty basic. Even us studio guys understand it.

Jim: But we don’t think that way. We go to our in-house tech gurus, give them the this and that and data

Jim: And we get Homer in an iPod spoof. not good.

Jim: tomorrow is the rentals for Simpson’s movies opening, and it’s the exciting most cool thing we’ve ever heard of.

Jim: VOD aren’t new, but there was music and the iPod
10:05am

Jim: there was telephones, then the iPhone

Jim: Apple does things very simple and innovative. This is the transformation of that model.

Jim: Going back to how people enjoy movies, there’s another idea we’ve had with Apple, and that’s DVD

Jim: Discs will be around for awhile, probably Blu-Ray (crowd jeers)

Jim: People will still buy DVDs and enjoy hard media. We don’t want to deny them Apple TV

Jim: digital copies will be included on all Fox DVDs. I have here the first one.

Jim: the Family Guy “Blue Harvest” DVD has a digital copy that you can instantly and easily move to iTunes and Apple TV

Jim: And it’s a free include, no premium on that

Jim: It’s exciting, we look forward to more fun work with Apple.

Steve comes back

Steve’s back on stage now:

Thanks Jim. So, iTunes Movie rentals, that’s the third thing today.
That brings us to number four
“There’s something in the air”
what is it?

Well, as you knowApple makes the best notebooks on the planet
(crowd gets restless)
these are the standards in teh industry

The world’s thinnest notebook

what does that mean?
we looked at all the thin notebooks out there

the Sony TZ series, they’re nice notebooks
they’re thin

we wanted to distill the best of the breed
ght about 3 pounds, about 0.8 inches thick
wedge shaped

11- or 12-inch displya
most of them
they have miniature keyboard

and they tend to not have fast processors

Weight’s a good target, but the rest is too compormised

Too thin, small displays, small keyboard, low performance

Crowd is restless…

the air is THIN

.76 inches down to 0.16

zero-point-one-six

the thickest part of the Air is still thinner than the thinnest part of the TZ

the air
it’s in a small envelope

crowds’ going nuts

whoa

Matt says it’s as thin as a plate

it looks like a Macbook Pro
but thin, with a black keyboard

larger bezel around the screen

very rounded design
world’s thnnest notebook
magnetic latch like the current macbooks
13.3-inch widescreen display
LED backlit
low-power, instant-on

built-in iSight camera right on top
full-sized MacBook keyboard
thebest notebook kieyboard Apple’s ever shipped

with the ambient light sensor retained

larger trackpad, but not too big
multi-touch trackpad
for example, double tap moves the whole window around
pan with two fingers
rotate two fingers to rotate a photo

three finger swipes for last/nextand iPhone’s pinching to zoom
those are just a few of the gestures you can do
in the control panel, you can set them all up

Now, how’d we fit a mac in there?

same hard disk as the iPod Classic
80GB built-in standard

64GB SSD option

The electronics are special

it’s a complete mac the size of a video card

as long as a #2 pencil

Macbook Air uses the intel Core 2 Duo

1.6GHz is the standard, with a 1.8GHz upgrade available
Intel’s and apple have a great relationship
intel has lots of technology

The core 2 duo chip is amazing, but it needs to be smaller

we told them, same die, smaller packaging

We now have the same chip in a 60% smaller package
it’s the size of a dime
Intel’s CEO Paul Otellini is now on tage
saying it’s the hardest thing they’ve ever worked on

The Air has USB 2
Micro DVI
802.11n built in
bluetooth 2.1 + EDR

built to be a wireless machine
one thing you won’t find, though, is the optical drive

If you rreally want one, we’ll sell you one
it’s a USB dvd superdrive
very compact

we don’t think you’ll miss it

we play movies and install software. that’s what they’re for
we burn music CDs.
we have a better way to get movies on your computer, itunes rentals
better ways to play CDs, iPod
backups? time machine, time capsule
waht about installing software?

we’re going to do that wirelessly too
A new feature on the Air called remote disk

when you’re in the finder, you’ll see “remote disk” on the left
it’ll show you all the macs and PCs on your netowkr
they’ll be running the Macbook Air software

and will share their optical drive with the Macbook Air
it’s that easy

it mounts like a local drive, and you install it wirelessly
nobody will miss the optical disk

so that’s the Macbook Air

3.0 pounds
less than an inch thnk
13.3 inch screen
full keyboard

backlit
isight
multitouch
1.6GHz core 2 duo
2GB RAM
80GB HDD

all in the thinnest notebook in the world
only $1799

should be shipping in 2 weeks

10:25am

The greenest notebook Apple’s ever made
fully recyclable

That was the fourth thing he wanted to talk to us about today

So itunes rentals, new Mac Pros
fastest mac pros ever

all in the first 2 weeks of 2008

and we have 50 weeks to go
but we have a special treat today

i wanted someone who could help us bridge the itunes music and rentals worlds
and the one person who could do that is here to perform for us

and that person is Randy Newman

but now it’s just newman
Steve leaves the stage

Randy: I was in europe about a year ago

Randy Newman spoof on the Family Guy, in case someone cares.

ndy: did you know they don’t like us very much? I wanted to explicate waht america is in 2:27.

Randy: (playing a song about the USA. He sounds like Randy Newman, which is cool.)

(he’s digging on bush and the left, saying they’re the worst we’ve ever had, but not as bad as the cesars)

10:36am

Randy: I’ve followed a lot of acts, but what Steve showed you up here today is the hardest act I’ve ever had to follow

Randy: I watch CNBC when I’m composing, it’s like the track, all the numbers running. Same shit, really.

Randy: There’s the insurance thing, the foreclosure thing, but this is human stuff going down.

Randy: I understand enough to know that.

Randy: But it’s an honor to be here, and it’s been an honor to work with John Lassiter

Randy: I always root against corporations, cuz that’s how I am, but not this one.

Randy: This one’s different. Jim’s the best studio head i’ve ever met.

Randy: Well, that’s just for me to make a little money (audience laughs)

Randy: I’m going to play something from Toy Story

Randy: A song they cut, from Buzz and Woody’s love scene (crowd laughs)

andy: I was impressed how much you guys knew about the notebook and stuff before this happened. you guys impress me. (crowd laughs)

Randy: (starts playing “You’ve got a friend in me”)

Steve’s back.
And that’s randy newman!

Thanks for coming, we look forward to a very innovative 2008. thanks very much!
end
no “one more thing”
now it’s U2 playing (natch)
and we file out.

Fin @ 10:42am