The music industry looks to be shifting its eggs, many or all, into the Amazon.com/Justin Timberlake basket. During the Super Bowl four years ago, Pepsi and iTunes teamed up to give away 100 million songs fueled by Green Day’s rendition of “I Fought The Law.”
For this year’s Super Bowl, Pepsi and Amazon.com will be giving away one billion songs, fueled by whatever namby-pamby hit Justin Timberlake puffed out most recently. All four of the big music companies have signed with Amazon to offer DRM-free tracks and are seemingly trying to promote the new music service because Amazon pays out almost twice per track what Apple currently pays.
Music Industry, Souring on Apple, Embraces Amazon Service [New York Times]