Today, video Website Veoh.com is adding more videos from traditional TV networks, including NBC (The A-Team, The Office, Heroes), Fox (The Simpsons, Family Guy, 24), the Sci-Fi Channel (Battlestar Galactica), the USA Network (Monk), and FX (Damages). All of this new content comes from Hulu, the NBC-Fox joint venture. CBS content was already on the site through a previous deal, but now all videos from traditional TV networks can be found under a new “TV Shows” tab on its main page today, which replaces the “Series” tab. (Video series can now be found in the “Channels” tab).
Founder Dmitry Shapiro tells me this is part of his strategy to turn Veoh into a “hyper-aggregator” of video on the Web, something he already does with his downloadable client, VeohTV, which can show (and download) Flash video from anywhere on the Web. Now he is embedding video players from other sites, such as Hulu, on Veoh.com proper. Says Shapiro:
That is the tip of the strategy—to become the hyper-aggregator. We will continue to provide a breadth of content. Embedding third-party players will be extended to other offerings, including other video-sharing sites.
He even plans on adding videos from rivals YouTube and MetaCafe because he thinks the way to survive is to become the one place where people can find videos from allover the Web. Shapiro also shared some internal stats with me.
—From November, 2006 to November, 2007 worldwide unique monthly visitors to Veoh.com grew 760 percent from 2.5 million to 21.5 million. (comScore measures 3.5 million in the U.S. and 13.4 million worldwide for November, 2007. Quantcast measures 6.7 million in the U.S., and 18.4 million worldwide).
—In November, 2007, Veoh served more than 30 million hours of videos.
—The average user watches 80 minutes per month, even with advertising.
—VeohTV has 2.5 million active viewers (also, as of November).
—Only 40 percent of Veoh’s audience is in the U.S.
percent watch during early evening and during prime time (i.e., Veoh is stealing attention away from traditional TV).