Skimbit announces beta and first customer

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Skimbit, described as a social decision-making tool, launches it’s formal beta trial this week. The free service is designed to let you manage the results of web searches, say for a holiday, wedding or shopping trip, and aggregates the feedback from friends and family to make it easier to come to a group decision. Notionally Skimbit is meeting a need, since about 88% of adults conduct some sort of online research prior to making a decision. No surprises there.

Skimbit founder and CEO Alicia Navarro has pretty much built the site herself, with contractors. Skimbit.com’s revenue model is based on wrapping contextual advertisements around your research, so in theory there is more targetting as a result.

However, I see a better future for it as a white-label service, which it also offers as ‘Skim-in-a-box’. Indeed TV channel Wedding TV now offers a Decision Manager, helping its users plan their weddings. This is a useful extra for the site and provides more reliable revenues for Skimbit, which rather begs the question of whether Skimbit is really a Web “feature” or a has a future as a company. At least if they get more users and white-label clients, they’ll find out.

  • http://www.zebtab.com Rob Eberstein

    Good luck with the launch Alicia – hope it goes well for you!

  • http://emi.brainient.com Emi Gal

    Awesome product. Congrats, Alicia!

  • http://64.13.225.126/?p=6 Birth of a Startup » Blog Archive » We have been ‘techcrunched’!

    […] to be discussed on someone else’s blog is one thing… but to be discussed on TechCrunch is pretty exciting stuff! And even more special is that I am three blog posts away from my good […]

  • http://on-the-radar.com radar pangaean

    Congrats, and good luck!

  • http://64.13.225.126/?p=38 Birth of a Startup » Blog Archive » Check out Skimbit’s new blog!

    […] I have a fantastic customer for my Skim-in-a-box product, and there is starting to be a bit of buzz about what Skimbit is all about. So it made sense to revamp the blog into something vaguely […]

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    […] colleagues and one more awesome Project Manager, Andrei. 4. Skimbit, one of our biggest projects got techcrunched. 5. Just got an Xbox, a Wii, and we’re waiting for the ping-pong and foosball tables to be […]

  • http://uk.techcrunch.com/2008/04/24/skimbit-to-go-on-gigya-network/ TechCrunch UK » Blog Archive » Skimbit to go on Gigya network

    […] close a seed round in the next month and hopes to land more publishers for its white-label service, as it did with Wedding TV in […]

  • http://www.techcrunch.com/2008/04/24/the-british-are-coming-back-soon/ The British Are Coming… Back Soon

    […] close a seed round in the next month and hopes to land more publishers for its white-label service, as it did with Wedding TV in […]

  • http://uk.techcrunch.com/2008/09/17/skimbit-tries-to-make-social-shopping-more-useful/ TechCrunch UK » Blog Archive » Skimbit tries to make social shopping more useful

    […] has recently been signing deals with US social sharing distributors like Add to Any. It has also gone live with an affiliate […]

  • http://blog.skimlinks.com/2007/12/12/we-have-been-techcrunched/ Skimblog » Blog Archive » We have been ‘techcrunched’!

    […] to be discussed on someone else’s blog is one thing… but to be discussed on TechCrunch is pretty exciting stuff! And even more special is that I am three blog posts away from my good […]

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