We first covered the rather different advertising campaign for Microsoft’s iPod wannabe MP3 player the Zune in November. Enamored perhaps by the surrealism presented in the original campaign, Microsoft has sponsored a project called Zune-Arts, which created the above ad for the Zune.
According to Wired earlier this week, the site is dedicated to creating “pieces of art, content with viral potential, instead of just a [regular] 30-second commercial.” Microsoft’s Robert Schaltenbrand said that the campaign is part of Microsoft’s push to target “the cultural core, the key influencers in society that pay attention to this kind of art,” presumably so they’ll buy Zunes. Each clip created for the project revolves around the concept of sharing, which apparently is the Zune’s main selling point.
Regular TechCrunch commenter Fake Steve Ballmer claims that Microsoft has “finally cracked the cool thing” but I can’t help that think that this would be way cooler under the influence of one of a variety of drugs*, as opposed to it being appealing to a broader spectrum of key influencers. Does this make you want to go out and buy a Zune?
*TechCrunch does not condone the taking of illicit substances, description for graphical demonstration purposes only