When Steve Jobs first announced the iPhone, he promised that it would revolutionize the mobile browsing experience. Roughly 1.4 million sales later it barely registers than more than a blip on global mobile phone sales charts, but its users a making their mark.
According to figures from Net Applications, the iPhone now holds a 0.09% browser market share; a small figure perhaps but remarkable when compared to the market share of Windows CE on 0.06%; this despite at least 20 million Windows Mobile devices having been sold. Simply iPhone users are using their iPhone to surf the web far more often than users of Windows powered mobile phones. Symbian phone users (S60) rank at a lowly 0.01%, despite Nokia having sold hundreds of millions of phones worldwide.
In perspective the iPhone still only holds a small marketshare in the area that counts (sales) but those users are becoming a far more influential and reachable target audience than users of other phones, such as the LandRover iPhone campaign in our earlier post also shows. With a 3G version on the iPhone due in 2008 that will finally deliver broadband mobile browsing speeds to the handset, this is a product that will just continue to grow in importance.