Phuser fuses web apps for work

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Only a few days after Huddle, a UK enterprise 2.0 startup, announced it had raised $4m in a Series A funding round from VCs Eden Ventures, another UK startup is gunning for the ‘team collaboration’ space. Phuser has turned its formerly consumer focused site 180 degrees around to face towards the working world, promising to bring together presentations, conference calls, videos, files, whiteboards and more all into the one space.

Next week it launches the first of several integrations with other Web 2.0 properties. Essentially, Phuser is going to become a mashup of other Web 2.0 services and applications, bringing it all into the one space and making it all trackable. When a new application comes along, Phuser will grab the API and integrate it into the service, and because it will sit in the middle it could also generate a potential income for its partners. This means your team doesn’t have to sign up for every separate Web service – in theory Phuser will handle all the sign-ons. Other players in this space include Basecamp, Huddle, Wrike and Goplan.

Next week Phuser adds Slideshare and, after that it will add Web 2.0 apps for conference calling, shared whiteboards, online document editing, transcription, translation and others. They are styling the new site as ‘Basecamp meets Facebook Apps’ but a more original feature of Phuser than some will be its use of SMS to update teams about new materials.

Obviously basing your entire business model on other people’s applications is not always the stablest of business models. However, I daresay they will be adding applications which tend to be best of breed and aren’t going anywhere, like the Yahoo! owned

Founders George Black (CEO) and Simon Kinsella (CTO) have previously worked for the Swedish start-up Sendit which was bought by Microsoft in 1999 for $130m. But they are boot-strapping Phuser, hence they currently work out of an old Fire Station on Dunsfold park, an old aerodrome in Surrey where the Top Gear TV show is filmed. Here’s a Slideshow explaining Phuser’s offering.

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  • Garry

    Mike, thanks for the link. Looks like a good tool.
    However, I wouldn’t compare it with Wrike. I’ve just signed up for Phuser to give it a try and I can’t imagine how I can manage my business with this tool. I adhere to Wrike (

  • Lee

    Mike, you’ve got the wrong domains down. It’s &

    Anyway, its nice to see what competition i have ;)

  • karla

    why does the huddle website show:

    Welcome to

    This domain can be purchased, but will not be cheap. Serious parties should send an email to dave AT webforge DOT com.

  • George Black

    Ah, that should be and

  • Mike Butcher

    Sorry, that should be Changed it.

  • Lee

    .. and the goplan should be or

    I posted a message about both domains yesterday but for some reason it hasnt been added to the comments?

  • Kevin

    I agree with Garry. This tool does not come close to replacing my current tool, OnStage (

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    […] catching up with my feeds today, I read in TechCrunch that there’s yet another online project management and collaboration tool that has sprung up, […]

  • Adam Benayoun

    I believe will be able to answer your small businesses needs in 1-2 months when we launch our public Beta.
    You could sign up and be notified whenever we’ll release it!

  • Weekend Wash Up - 24 November 2007 « Jonathan Mulholland

    […] Phuser fuses web apps for work – Mike Butcher on TechCrunch UK. Like a growing number of people, I use web apps and services a lot […]

  • Tiago Macedo

    Hi Mike,

    You’re linking to the wrong Goplan, the correct address is


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  • Asif Ifteakhar Ridoy

    Dentist Tarzana, Encino,Woodland Hills, Irvine,Implant,Braces

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