Doof aims to socialise casual gaming

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Doof, a new UK startup about playing games and meeting people (sometimes described as social gaming), launched its open beta a short while ago and – I hear – is poised to start beating the marketing drums. Casual games are little time-wasting games (at least in my dystopian world) which appeal to the masses, so mash those up with a social aspect and you should, at least in theory, be on to a good thing which can spread games more virally than the Mini-Clips of this world, which don’t have an underlying social network, thus creating more traffic and more data about the user.

Aboutdoof Profile

Doof offers a large range of games from arcade to action, cards and puzzles etc. Users get to create a doof profile which has a personal news feed, list of friends and various ego-boosting features like “bragging rights” and game playing statistics. In fact it has a lot of the functionality of a social network like Facebook (no vampires as yet as far as I know), including status updates. You can also rate games and other members creations. The site has leagues, tournaments and various other competitions to keep the community ticking over and appealing to people’s competitive streak.

The Money Gaming Corporation Ltd in London is the company behind the service. I’ve put in a call to the people there and am waiting for them to come back to me, so I’ll up date this post when I have more info.

  • Tom

    Looks pretty nice, glad they’ve taken the time to get the keyboard stuff working in flash. I’m sure it’ll do pretty well with kids.

    It would be nice to have a “Hi, welcome to doof, he’s what were about” when you join.

  • Michael

    They’ll be up for a marketing challenge in German speaking countries: “doof” means daft or dumb., online dating is fun again

  • Gavin

    Doof looks great and i’m sure it is good fun but uVme is launching on the 21st January 2008 and has everything Doof has plus a fully fledged network marketing program. There is also a 24/7 telephone and email support service (initially in 7 languages) for all players and associates alike. And of course the name uVme (You Versus Me) is not bad for the gaming arena, is it? Visit

  • TechCrunch UK » Blog Archive » Doof re-launches - but that name…

    […] offers over 100 games, more social networking features, more competitions and a members club. We wrote about London-based Doof, which is backed by the The Money Gaming Corporation Ltd, last November. […]

  • Luke Alexander

    Doof, this web aims has in a way improved. Not clearly that visible as miniclip.

  • Adam Jones

    I dont know theres nothing special about this doof thing, its just like miniclips, addictinggames and

  • Adam Jones

    I dont know theres nothing special about this doof thing, its just like miniclips, addictinggames and

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