v2.0 of the Zune is fast approaching its November 13th launch date and the first ad appeared yesterday revolved around the “You Make It You” campaign. I can’t quite understand what’s going on in the ad so watch for yourselves. A new site, www.zunejourney.net, was also launched for the campaign to help educate consumers on the basic features of the Zune and what to expect from the v2 platform.

ZuneJourney.net and the First Zune 2 TV ad [Zune Online]