To promote PGR, Microsoft backs Formula One's Lewis Hamilton

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The Web is the Platform

Microsoft is endorsing British Formula One driver Lewis Hamilton to win this weekend’s Brazilian Grand Prix and, hence, the F1 championship this weekend. It’s one of those times where the last race of the season will actually determine who wins the title. (The contenders are Hamilton, Spain Fernando Alonso and Finland’s Kimi Raikkonen.)

And why is this being posted here?

Microsoft is using the legitimately exciting conclusion to this year’s F1 season—I’ve been following it for the first time in many, many years—to promote the recently released Project Gotham Racing 4, that little known racing game. I’m not sure, but is spying on other teams a feature of this edition of the game?

Xbox Backing Lewis Hamilton for F1 Title [Next Gen]

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