It’s no longer a secret that Google is working hard on developing social features across the board. Now they’re putting a face on all the content generated by users on Google Maps by integrating their Google “Shared Stuff” profiles.

The new profiles serve as a hub for all the content you generate on the site. They let you post a photo, links, business reviews, personal maps, and say a little something about yourself to the Google Maps crowd. It’s yet another step toward honing the Google Maps platform to take on the younger crop of location-based services like Yelp and various travel sites. Profiles will certainly give the mapping product a better idea of what kinds of aspects of the service your interested in, as well as an integration point for their recent acquisition, Jaiku.