AdBidCentral has today launched its futures marketplace for “premium guaranteed display advertising” after a private beta test which commenced earlier this year.

AdBidCentral powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites with a patent-pending futures marketplace platform that aims to make forecast buying and selling of premium display digital media “easy, efficient and intuitive.”

AdBidCentral’s marketplace offers a transparent futures marketplace where everything from booking, transacting, publication and reporting takes place from the one central location.

The service can be used as a complement to enterprise direct sales whilst providing the ability to pre-buy future campaign inventory based on placement and guaranteed impressions.