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Toshiba Gigabeat T400 Rolls Out

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Toshiba has pushed out its first flash-based portable digital media player into the wild with H2C audio enhancement technology, support for WMA Lossless files that are put through a 1-bit digital ampliflier and DCTSC filters. The T400 rocks 4GB of storage for your MP3, WMA, WAV, WMV and the aforementioned WMA Lossless and it comes in pink, blue and orange set on a contrasting black finish. The built-in rechargeable LI-ion battery lasts up to 16 hours for audio and five hours of video playback. Though I’m unsure I’d want to watch video on a 2.4-inch screen. All in all it’s not too bad for $119.99.

IRVINE, Calif. (BusinessWire EON) September 25, 2007 — Toshiba’s Digital Products Division, a division of Toshiba America Information Systems, Inc., today announced the gigabeat® T400, the company’s first flash-based portable digital media player featuring high-end audio H2C audio enhancement technology and support for WMA Lossless audio files for $119.991. Toshiba has also expanded its recycling program to include its gigabeat® portable media player lineup.

For under $120, few products on the market can match the gigabeat’s ease of use and playback quality.
Toshiba’s gigabeat T400 incorporates H2C technology to improve the quality of compressed audio for an unmatched listening experience. H2C technology enhances the quality of MP3 and WMA audio files by restoring some of a song’s treble & bass signals that get lost when tracks are ripped. In addition to H2C, the gigabeat T400 can play WMA Lossless music files to further supply users with the option of enjoying music at the highest level possible from a compressed file format. These functions are enhanced through a 1-bit digital amplifier, and DCTSC filter, which reduce noise in audible frequencies.

The gigabeat T400 has 4GB2 of NAND flash memory that can store up to 1000 songs3, 4,000 photos3 and up to six hours of video3. To take advantage of this storage capacity, the gigabeat T400 can deliver up to 16 hours4 of audio playback or up to 5 hours4 of video playback on a single battery charge4. Toshiba also designed the gigabeat T400 with a stunning 2.4-inch LCD color display, which is one of the largest screens in this class of flash-based portable media players. As a mobile companion, the gigabeat T400 is constructed with a magnesium alloy frame to give the player a greater level of strength and durability.

“In bringing the gigabeat T400 to market, Toshiba wanted to offer users a unique alternative to the portable media players currently available from a technology, durability and pricing standpoint,” said Jeff Barney, vice president of marketing, Digital Products Division, Toshiba America Information Systems, Inc. “For under $120, few products on the market can match the gigabeat’s ease of use and playback quality.”

Each gigabeat sports Toshiba’s PlusPadTM control button to provide an easy and intuitive user-experience for navigating an extensive library of music and video files, including MP3, WMA WAV, WMA Lossless and WMV. Meanwhile, the Toshiba gigabeat T400 is compatible with Windows Media Player version 10 and above, which makes transferring entire media collections as simple as a few clicks. The gigabeat T400 is compatible with some of the most popular download sites on the Internet, including Napster® and eMusic®. Through these sites, gigabeat users have access to a database of several million songs.

Toshiba’s newest gigabeat is available in three unique color trim options of Blue, Pink and Orange that are set on a contrasting black finish. The gigabeat T-series has a starting price of $119.991 and is available at http://www.toshibadirect.com, as well as a variety of major consumer electronics and computer stores nationwide with the following specifications:

gigabeat T-Series: T400 Unique Specifications (ESUP $119.991)

Audio playback format

MP3, WMA, WAV and WMA Lossless

Video Playback Format

WMV

Photo format

JPEG

Built-in Rechargeable Li-ion Battery

Up to 16 hours4 of audio playback, 5 hours of video playback4

4GB2 NAND flash memory

2.4-inch Color LCD (QVGA)

USB 2.0

Dimensions: 3.37″ x 2.13″ x .4″

Weight: 2.05 oz

One-year standard limited warranty5

The gigabeat T-Series is available with a one-year standard, limited warranty5. All new Toshiba consumer products are RoHS-compatible6, effectively reducing the environmental impact by restricting the use of lead, mercury and certain other hazardous substances.

Toshiba’s recycling initiative is also an efficient means for properly disposing of used computers, consumers now have a means for recycling used gigabeat portable media players for free and without obligation to purchase a new Toshiba product. Additionally, non-Toshiba digital media players, computers and other consumer electronic products can be recycled for a small fee. For more information, please visit: http://www.reuse.toshiba.com.

In addition to its recycling program, Toshiba offers users the option to trade-in pre-owned and functioning gigabeat’s for cash, and has provided a Trade-in Estimator at http://toshiba.eztradein.com/toshiba/. The use of the Trade-in Estimator helps ensure that the recycling and trade-in experience are both quick and easy.

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